San Francisco's Healthcare Public Relations Firm

Healthcare public relations (PR) is one of the fastest growing sectors in the public relations industry.

It’s also one of the more challenging public relations practices.

It requires healthcare PR professionals to understand the science and take complex information to make it understandable to the public, while maintaining a high level of legitimacy.

Healthcare public relations also requires an understanding of governmental practices, FDA approval processes and regulations such as HIPPA.

Let's Talk Healthcare PR

healthcare PR
Centre for Neuro Skills

“I just wanted to let you know I have personally seen our sites at the top or close to the top (of search) consistently lately. I wanted to compliment your team on this.”

Michael Reed, Centre for Neuro Skills
Brain Health Registry

“I highly recommend LCI. They helped us with a proactive and creative public relations, digital, SEO & SEM campaign that in just a few short months tripled BHR’s membership, increased minority participation from 8% to 21% & generated widespread media interest in such top tier outlets as The Today Show and & CBS Evening News. They understand healthcare & they understand communications. That is a winning combination.”

Dr. Mike Weiner
Lucile Packard Children’s Hospital Stanford

“The LCI team brought wonderful energy and creativity to our long-term project. They delivered plenty of fresh ideas, coupled with persistence and determination, resulting in great PR!”

Samantha Beal, Lucile Packard Children’s Hospital Stanford
Centre for Neuro Skills

“Landis has done a phenomenal job and delivered in terms of earned ad value, impressions and public relations around our openings. Their team especially has a breadth of knowledge and experience in the healthcare space. They’ve even sourced different opportunities for trade journals and expert opportunities for our internal team members. In addition, Landis has been a great sounding board, almost akin to mentorship. They’ve done a great job of positioning our physician and clinician groups as experts out in the field. Landis’ work is responsible for over two million dollars in earned ad equivalence.”

Ben Ashley, Centre for Neuro Skills

Our Clients

Sutter Health
Lucile Packard Children’s Hospital Stanford
Centre for Neuro Skills
Frontier Medicines
global alzheimers platform foundation
stanford blood center logo

Awards

Official Member Forbes Councils
PR Daily Content Marketing Award
San Francisco Business Times Leadership Trust

Healthcare Public Relations at Work

healthcare pr case study sutter health represented by a mom and newborn baby in hospital

The Challenge

 

The Sutter Health CPMC Van Ness Campus hospital in San Francisco, California opened in early 2019. The site promised to be the most seismically safe hospital in the West while also providing sorely needed emergency room, obstetrics and surgical services to the downtown area. Landis positioned this new location as the linchpin in the revitalization of San Francisco’s Van Ness Avenue.

The Strategy

 

Landis created mass coverage during National Nurses Week by newsjacking the royal birth. Landis turned to labor and delivery nurse and crochet queen June Shiraki for her support to localize the global story. June crocheted a set of “royal crowns” for newborns who would share the same birthday as the royal baby.

On May 6, royal watchers around the world learned that Duchess Meghan had delivered her baby and Landis moved swiftly to invite local media to witness the “crowning” of the Bay Area’s own newborn arrivals.

The Results

 

  • National coverage including Access Hollywood, Associated Press, Inside Edition, MSN.com, USA Today, San Francisco Business Times, San Francisco Examiner, and many more
  • The royal birth newsjacking resulted in extensive media coverage:
    • More than 100 news networks across the country picked up Inside Edition or KPIX (CBS) segments on the story
    • The total number of print, online and broadcast impressions exceeded 30 million
    • More than 5,780 engagements across Facebook and Twitter
    • Inside Edition’s article received 2,600+ Twitter engagements, 1,400+ Facebook reactions, 94 comments and 347 shares
    • ABC News Twitter video was viewed more than 100,000 times
    • The UK Consulate in San Francisco praised CPMC on Twitter for its clever idea to honor the royal baby

Our Healthcare PR Agency Provides Result-Driven Services

 

Named America’s #1 Healthcare Public Relations Agency (Ragan’s), Landis Communications Inc., specializes in both internal and external healthcare public relations. The experts at our San Francisco healthcare PR firm can help with a variety of short-term and long-term goals, including educating and building awareness, launching and promoting products and providing timely and effective crisis management communications.

Grow Your Business with an Effective Public Relations Firm

Let Landis help you reach new levels of business success by crafting targeted public relations, marketing communications, digital and social media campaigns that align with your business goals. Working with us is easy! Simply fill out our contact form or give us a call at 415.561.0888 and we’ll get back to you within 24 hours. We look forward to working with you!

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