Newsjacking Services

Newsjacking uses trending topics to create media attention for your company or brand. When breaking news hits, creative minds find ways to take that moment and capitalize on it to drive traffic and interest.

Landis’ clients benefit from our media relations experts’ ability to create content and pitch news in a timely manner to take advantage of the news cycle.

For instance, when Prince Harry’s baby was about to be born, Landis pitched photos of client Sutter Health’s maternity department’s newborns wearing knitted crowns to popular media, commemorating the historic moment. That yielded results in entertainment media, social media and even internationally. Client Centre for Neuro Skills has deep experience in treating aphasia – when Bruce Willis was diagnosed, the Landis team placed CNS experts on broadcast media to explain treatments. 

Want to learn more about newsjacking and how to legitimately inject your company/brand into timely conversations? 

Let's Talk Newsjacking

Centre for Neuro Skills Logo

“I just wanted to let you know I have personally seen our sites at the top or close to the top (of search) consistently lately. I wanted to compliment your team on this.”

Michael Reed, Centre for Neuro Skills

Newsjacking at Work

Brain health

Centre for Neuro Skills

Centre for Neuro Skills (CNS) is a respected world leader in providing intensive rehabilitation and medical programs for those recovering from all types of brain injury. CNS covers a full spectrum of advanced care from residential and assisted living to outpatient/day treatment. Founded by Dr. Mark Ashley in 1980, CNS has seven locations in California and Texas.

article on bruce willis as a part of the newsjacking campaign

The Strategy

Bruce Willis/Aphasia: In 2022, movie star Bruce Willis’ family revealed that he had been diagnosed with aphasia and would retire from acting. Landis PR immediately contacted regional and national media about how CNS has been treating patients with aphasia for many years, and offered up neurologists/medical directors who could discuss this language disorder that can occur after brain injury. Landis PR pitched CNS to Southern California, Austin and Dallas-Fort Worth media, offered expert analysis about aphasia.

John Fetterman, United States senator from Pennsylvania: Just months after Pennsylvania Lt. Gov. Fetterman suffered a near-fatal stroke, he won his crucial Senate race in 2022. Senator-elect Fetterman produced a letter from his doctor testifying that he faced “no work restrictions.” Landis PR made CNS available to discuss recognizing the warning signs of stroke, as well as overcoming the stigma of stroke and returning to work– much like what Mr. Fetterman has gone through in admitting his condition.

screenshot of a news video as part of media coverage for the newsjacking campaign

The Results

  • Landis PR secured interviews for Dr. Matthew Ashley with KBFX/Eyewitness News, KRLD Radio and Austin-American Statesman for aphasia story.
  • Fielded LA Times request to speak with a CNS family member. Connected reporter to Tim Culver (Oklahoma), husband of wife living with aphasia.
  • Landis PR recognized that Sen. Fetterman’s story is a win for stroke survivors and a positive outcome for those with disabilities. Landis pitched the Dallas Morning News for an OpEd written by CNS’ Dr. Omesh Singh.

Awards

Official Member Forbes Councils
PR Daily Content Marketing Award
San Francisco Business Times Leadership Trust

Results-Driven Newsjacking PR

Landis specializes in taking advantage of the news cycle and injecting brands into timely coverage. The experts at our San Francisco PR firm can help with a variety of short-term and long-term goals, including educating and building awareness, newsjacking,  launching and promoting products, and providing timely and effective crisis management communications.

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Become the News with Newsjacking PR

Let Landis help you reach new levels of business success by crafting targeted newsjacking, public relations, marketing communications, digital and social media campaigns that align with your business goals. Working with us is easy! Simply fill out our contact form or give us a call at 415.561.0888 and we’ll get back to you within 24 hours. We look forward to working with you!

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