Our Process

Marketing Communications - How We Work

We believe in ideas that create change
We craft compelling stories
We communicate

We articulate goals and set strategy. We work together with the client, defining objectives, setting strategy, and outlining specific tactics, budget, and timeline. We then produce a written marketing communications plan, implement the plan, and provide a monthly written report to the client. Execution of the PR plan is handled by a public relations team whose collective experience supports the client’s public relations goals.

We articulate goals and set strategy

Key to every successful public relations campaign are potent messages that resonate successfully with each constituent audience. At the beginning of our relationship, Landis works to research a client’s competitive landscape and create a competitive analysis with messaging recommendations.

Activities and events are measured against the public relations and marketing plan

With an eye to supporting stated public relations and business goals, the components of the marketing communications plan are prioritized and continually reassessed for their effectiveness. Together with our clients, we develop results-oriented metrics. It’s important that we demonstrate success to our clients. It’s also important that the identified success is on target with our clients’ business objectives. Landis develops bespoke ROI reporting individually tailored to client goals.

PRomised Results – return on investment Program ›

Constant interaction with our clients is critical to achieving success

Whether by phone, by email, and/or in person, we stay in touch. We supply our clients with plans, summaries, clipping reports and video clipping reports to substantiate our work. Execution of the PR and marketing plan is handled by a team whose collective experience (and personal passion) supports your public relations goals. You will have an account team with one daily point-of-contact, and a hand-selected team. Landis is the San Francisco member of the Public Relations Global Network. We offer international PR capabilities, with nearly 50 PR agency affiliates worldwide as well as top-tier US and California public relations services.

Public Relations Firm Capabilities ›

Let Landis Help You

Contact Brianne Miller at [email protected] or 650.575.7727 for a complimentary communications audit and analysis for your company.