Media Training & Presentation Training

Especially now – or during any crisis – the Landis Communications Inc. (LCI) team is ready and able to train your spokespeople virtually. We can coach your team on how best to leverage teleconferencing so your interview stands out. Call Brianne Miller at: 650.575.7727 or email us at: [email protected] and we’ll help.

How LCI Prepares Spokespeople

Media Training

Interviewing Techniques
Key Messages

Presentation Training

Internal Audiences
External Audiences

Storytelling Training

Compelling and Memorable
Connecting Ideas

Why do some spokespeople succeed in delivering an effective message – while others don’t? It’s all in the media training.

What’s your message? And how best can you deliver that message? LCI’s trainers help you hone and articulate your messaging and give you pointers that help you communicate those messages successfully.

Let's Talk

LCI’s trainers teach you how to be comfortable speaking with the press on and off camera, how to stay on topic and even how to direct the conversation to guarantee your interview includes key talking points from your campaign. Our media training seminar includes a review of how the media works; what makes for a good (and bad) interview; and plenty of on-air camera time to practice; as well as two great media training books as takeaways. LCI also offers tailor-made presentation training to help speakers deliver with confidence.

For more than two decades, LCI has provided presentation and media trainings for such well-known clients as University of California San Francisco (UCSF),, MetLife, Whole Foods Market, Lucile Packard Children’s Hospital at Stanford, California Bank & Trust, Old Navy and Walmart. Our trainers have worked in the media. We’ve seen firsthand what works – and what doesn’t – and how to avoid some of the pitfalls.

If you need help preparing for tough questions from the media – or assistance in delivering that keynote speech with aplomb – LCI can help. Take a look at LCI’s media training and presentation training previews below.

Below is a link to our Media Training Guide. You will need Adobe Acrobat to read this file. If you do not have Adobe Acrobat you can get it here.

To view the media guide in your web browser, click on the link below. If you wish to download the PDF, right-click on the file and select “Save Target As…” (Mac users will need to click and hold to get a menu, then select “Download Link to Disk”).

Landis Communications Media Guide

“15 Tips for Media Preparedness” by Aaron Perlut, via Bulldog Reporter

Media Training Testimonial

“Yesterday, a television reporter repeatedly tried to put inflammatory comments in my mouth. After the third time, he gave up, irritated but with a hint of grudging admiration. And for the thousandth time, I thanked David Landis for media training that still works 20 years later.” — Elizabeth Cromwell,

For further information about LCI’s media training services, please contact: Brianne Miller: 650.575.7727 or [email protected].

Media Training PDF

Below, LCI President David Landis and Senior Account Executive Ashley Boarman highlight LCI’s targeted approach to media training with these short videos courtesy of BeyondPix. David Landis also media trains with BeyondPix. Visit Beyond Pix at for more information.

Ashley Boarman: “5 tips for a great media interview”

David Landis: “How to be a master media messenger”

Successful Media Training Tips

Statement Evidence Conclusion Shut Up!

The importance of key messages

Media Education Center

Why media training?

David Landis PR Consultant / Media Trainer

Why LCI?

David Landis

Videos thanks to Learn more about David Landis

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