By Sean Dowdall, LCI A competitive media analysis is a valuable research activity and tool that serves as a foundational element at the beginning of a new client relationship. Why? This analysis helps your agency’s team and your clients understand, compare and leverage competitors’ messaging and communications tactics. It is valuable input for drafting your clients’ key messages and developing…
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By Robin Carr, LCI To answer the question, let’s examine the history and the data. Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” The 2019 Pew Research Center report on social media use…
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This blog originally appeared on HMA Public Relations‘ website. HMA Public Relations is our Public Relations Global Network partner in Arizona. Blog courtesy of Abbie Fink from HMA Public Relations Finding and securing new business is an ongoing process for any professional services firm — it can happen anywhere at any time, including a baseball game. However, the best source…
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Blog courtesy of Brianne Miller, LCI Marina Mayer is the editor-in-chief at Food Logistics and Supply & Demand Chain Executive. Landis Communications Inc.’s work with iTradeNetwork connected us with Marina and her publications. What types of stories, trends or issues are on your radar now? Being that I oversee two supply chain publications, I think it’s no surprise that anything…
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By Brianne Miller, LCI My first job out of college (back in the Paleolithic Age) was at a venerable Madison Avenue ad agency. On day one, the agency president told me, “All you need to remember is reach plus frequency.” I was a nervous wreck that day, and with a shaky hand, I wrote that in my little notebook in…
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By Andie Davis, LCI Authenticity always wins. In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. In fact, a total of 42.7 percent of internet users worldwide use ad blockers. Focus is shifting away from traditional advertising methods. Why? Because one-way communication is, well, a one-way street. Consumers crave authenticity,…
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By Polly Winograd Ikonen, LCI Everyone’s talking and writing about the environment and climate change these days. In our market, for example, The San Francisco Chronicle has recently doubled the number of writers permanently assigned to the climate beat and is rolling out numerous climate-related special features. This is a journalistic pivot that bodes well for professionals and organizations focused…
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By Sean Dowdall “They have quite a reputation!” When you heard that about a brand years ago, that usually meant something bad. That has the same connotation in our digital communications world of today. Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully…
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We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. PRGN is a connected network of 50 public relations firms serving key markets around the world. Although they are not on the list, PRSA San…
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By Brianne Miller, LCI The image of the sportswriter’s world is pretty limited to those of us on the outside — endless hotdogs at the ballpark, squabbles in the locker rooms and tough-talking reporters jostling for the biggest story. Steve Kettmann paints a different story in a book of essays dedicated to the memories of ESPN’s Pedro Gomez, a beloved sports…
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