By Polly Winograd Ikonen As a communications and marketing professional, you obviously know that having your company or client on social media platforms is critical. But simply creating organic posts is no longer enough to generate the engagement you seek. The term ‘social media marketing’ can be used to describe all kinds of promotional activities on these platforms. In this…
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By LCI’s newest member, Andie Davis This week’s vlog is dedicated to introducing the newest member of the LCI team, Andie Davis. Andie is a recent University of Oregon graduate with a Bachelor of Science in public relations. She is more than ready to take on her role as account coordinator. Welcome, Andie! Watch our video (below) Got…
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by LCI’s Brianne Murphy Miller With Brett Andrews, CEO of San Francisco-based PRC Longtime San Francisco-based LCI client PRC transforms lives and communities struggling with addiction, HIV/AIDS, mental health challenges, under or unemployment and homelessness. PRC serves all communities and gender identities throughout San Francisco. During Black History Month, LCI’s Brianne Murphy Miller recently zoomed with LCI client Brett Andrews…
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February 3, 2021 – LCI is re-printing this blog (in a slightly different form) about longtime sports writer Thomas Bonk. HBO recently featured Bonk and his wife LCI staffer Robin Carr in the two-part HBO documentary Tiger. That documentary profiled golf champion Tiger Woods. A former reporter for the Los Angeles Times, Bonk is a freelance writer based in San Francisco. …
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Photo courtesy of Pixabay by David Landis, LCI President February 1, 2021 Often times, business owners ask me: “What is the difference between paid and organic search? And, which one is appropriate for my business?” The simple answer is both. First, some definitions. Organic search results are those that just populate a query on your search engine, such as Google….
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By Sean Dowdall, LCI General Manager Gene Roe is the founder and managing editor of LiDAR News. Landis Communications Inc.’s work with our client Velodyne Lidar connected us to Gene and his publication. Gene is an engineer and entrepreneur, founding and assisting emerging technology companies in their growth. Gene lives virtually online – and also in New Hampshire. Tell us…
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By LCI’s Robin Carr and David Landis 2020 and the first part of 2021 will go down in history as a year that changed everything. The pandemic hit, the economy took a decided downturn and any kind of event you could imagine couldn’t happen in real life. That meant that this month one of tech’s – and America’s – biggest…
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by LCI’s Senior Counselor Brianne Miller (Video) (1/11/21) What are the top 5 qualities that make for a successful PR pro? Watch as LCI’s Brianne Miller explains. What qualities do you think make for a responsible communications professional? Comment below or email Brianne at: [email protected] Related Articles: Traits of A Solid PR Professional (PR Week, 1/25/13) The Ten Characteristics of…
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by David Landis, LCI President It’s the new year: a time for high hopes, refreshed energies and renewed perspectives. So, as good PR professionals, we’re always looking for the best ways to communicate our clients’ stories. With social media, digital marketing and new platforms arriving daily, where should public relations experts turn? Predictably, we usually come back to the age-old…
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by David Landis, LCI President Wrapping up a challenging year (to say the least), all the prognosticators come out, predicting this and that for 2021. The world of public relations is no different. So I asked my international PR colleagues from the Public Relations Global Network for their predictions. I got answers from all over the globe – many of…
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