By Polly Winograd Ikonen When I read the opinion piece in the Chronicle of Philanthropy titled “Marketing Helps Nonprofits Reach People in Need. Why Do Grant Makers Refuse to Fund It?” last month, it rang many bells for me. The author Lisa David is the head of a public health services organization in New York City. While it sounds like…
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Landis Communications Inc. (LCI) is hiring! LCI is an award-winning boutique PR firm based in the San Francisco Bay Area. We work with a broad range of clients, including technology, healthcare, nonprofits, environment, hospitality and more. For a full list of our current and former clients, see here. If you are a dedicated self-starter looking for a communications or public…
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Note: PRGN originally posted this blog on its website. What a year! Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Worldwide rollout of vaccination; bullish stock markets; tourists in space, former presidents sentenced for jail or banned from social media platforms; return of inflation; “red code” alert over climate change; pullout of Afghanistan;…
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By Robin Carr, LCI Social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial. So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience Twitter, Facebook and Instagram are extremely popular…
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By Brianne Miller, LCI Who doesn’t like a good old PB&J? It’s an analogy, of course, but I’m writing this while anticipating lunch, and hunger is more powerful than the keyboard 😉. Here at LCI, we work with clients who need to directly tie their marketing spend to lead generation/sales. There are approximately 1,375,906 ways to measure how leads translate…
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By Polly Winograd Ikonen, LCI Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. Why is that? Because even in a world beleaguered by truth wars, news matters. Reporting by professional (and even quasi-professional) journalists has…
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This blog originally appeared on HMA Public Relations‘ website. HMA Public Relations is our Public Relations Global Network partner in Arizona. By Scott Hanson, HMA Public Relations Law firms used to be steadfast in the belief that they would get new clients through their reputation alone. No doubt, doing good work will generate referrals, no matter what the industry. Reinforcing that marketing strategy was the…
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By Robin Carr, LCI Reporters often note that the most offensive public relations practices include receiving pitches that are irrelevant to their beat, too many follow-up inquiries, and pitches that are too self-promotional without a real story. On the flip side, PR pros have peeves with media who post a release as-is and lazy media who get details wrong. Deadlines,…
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Brianne Murphy Miller, LCI Great ideas in a vacuum are useless. Thought leadership is more than just “blowing your own horn.” It is sharing information with an audience that is actionable, useful and predictive. So, how do you start to be a voice that is heard and trusted? Start with your brand. What are your brand attributes and keywords? It…
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By Andie Davis, LCI Let’s face it, out with the old and in with the new is an understatement in today’s world. With a plethora of information and content at our fingertips, we’ve gotten used to a rapidly changing online landscape. So, how do you break through the noise? Currently, there are over 3.6 billion social media users worldwide. Statista…
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