Blog

Handshake Etiquette: Make a Lasting Impression

By Makenzi Jordan Rodriguez  “A good handshake should never be remembered, but a bad handshake can live in your mind f-o-r-e-v-e-r.” There’s that old saying, “you never get another chance to make a first impression.” So, if a handshake is part of that, how do you win that first encounter? Here are 5 ways your handshake can communicate effectively: A…
Read More

5 Benefits of Media Relations

By the Landis Team Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. The team at Landis is well-versed in understanding the benefits of a well-placed piece of content, but sometimes clients need a little more of an explanation on how this one tactic can move the needle on overall…
Read More

Be Polite and Reap the Communications Rewards

By Sean Dowdall We all grew up with parents supporting “please and thank you!” Well, it’s more than just a way to raise kids…being polite is a vital part of business communications. Here’s why: Politeness attracts positive attention. People notice mannerisms and tend to respond in kind. Seeing a smile or hearing one tends to make you smile too. Politeness gives tough…
Read More

What is Critical Thinking and Why It’s A Must for PR Pros

By David Landis, Founder (retired), Landis Communications Inc. (LCI), San Francisco Many of us, in any business, but perhaps especially in PR, fall into the day-to-day trap of working hard but operating on auto. We follow directions and get the work done. But do we provide true value to our company and our clients through critical thinking? In this age of the…
Read More

Top Trade Websites for PR Professionals in 2024

The PR industry moves at lightning speed and it’s important to keep up on trends, tactics and best practices to provide the best client service. Here’s a look at a few go-to sites for those working in Public Relations: O’Dwyer’s is the grande dame of PR trade sites. Started as a newsletter in 1968, it’s grown to include news of agency…
Read More

The Intersection Of Public Relations And Public Policy: A Strategic Approach

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. For the original blog, please visit here.   At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand…
Read More

The Importance of Community Relations in Healthcare

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. I know I can visualize almost every one of those commercials! You probably don’t think about sponsored support groups, school educational campaigns or recruiting efforts…but these are all…
Read More

Newsjacking is an Effective Tool in your PR Toolkit

By Robin Carr Breaking news can dominate the airwaves and your news feed in the blink of an eye. It’s sometimes a great opportunity for companies/brands to draw traffic and engagement. Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media….
Read More

Leveraging AI in Public Relations: A Game-Changer for Startups and Leaders

Note: This is a reposted blog by Dr. Michael Thiemann. For the original blog, please visit here. 1. Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. It’s not just about creating buzz; it’s about strategic communication that connects with your target audience. But…
Read More

Unlocking Revenue Potential With The Power Of PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the original blog, please visit here. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative….
Read More