Blog

Why Law Firms Value PR

This blog originally appeared on HMA Public Relations‘ website. HMA Public Relations is our Public Relations Global Network partner in Arizona. By Scott Hanson, HMA Public Relations Law firms used to be steadfast in the belief that they would get new clients through their reputation alone.  No doubt, doing good work will generate referrals, no matter what the industry. Reinforcing that marketing strategy was the…
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Seven Qualities of a Credible Journalist

By Robin Carr, LCI Reporters often note that the most offensive public relations practices include receiving pitches that are irrelevant to their beat, too many follow-up inquiries, and pitches that are too self-promotional without a real story. On the flip side, PR pros have peeves with media who post a release as-is and lazy media who get details wrong. Deadlines,…
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How to Build Thought Leadership

Brianne Murphy Miller, LCI Great ideas in a vacuum are useless. Thought leadership is more than just “blowing your own horn.” It is sharing information with an audience that is actionable, useful and predictive. So, how do you start to be a voice that is heard and trusted? Start with your brand. What are your brand attributes and keywords? It…
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Steps to Grow Your Business with Influencer Marketing

By Andie Davis, LCI Let’s face it, out with the old and in with the new is an understatement in today’s world. With a plethora of information and content at our fingertips, we’ve gotten used to a rapidly changing online landscape. So, how do you break through the noise? Currently, there are over 3.6 billion social media users worldwide. Statista…
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What is reputation management, and why does it matter? 

By Polly Winograd Ikonen, LCI “There is no truth. There is only perception.” When he expressed this sentiment, 19th-century French author Gustave Flaubert could have known nothing of the quagmire of 21st-century cancel culture and truth wars. So one can only assume that perception – a.k.a. reputation – has been a human obsession for quite some time. As your mother…
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10 Tips for Moving Into the Next Phase of Healthcare Communications

Note: This article originally ran on O’Dwyer’s PR News‘ website. By Brianne Miller, LCI According to ancient Greek philosopher Heraclitus, “the only thing that is constant is change.” That was true in 500 B.C., and it’s a critical guiding principle today. The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Healthcare communications changed along with it, but no one could…
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5 Tips To Consider When You Redesign A Website

  By Sy Kamal, LCI The attention span of an average human has dropped to eight seconds which is why website design should capture the user’s attention quickly. Once a website has loaded, the user takes half a second to make up their mind about certain aspects of the website. The speed of website visitors’ comprehension and decision-making has left…
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Tips for Promoting Your Special Event

By Robin Carr, LCI You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. After a year and a half of (mostly) virtual events, many places around the world are offering in-person events, from concerts to lectures to wine fests and sports. Even CES is joining…
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What is Public Relations?

By Andie Davis, LCI Ever wonder what the difference between PR and advertising is? The history of PR? The day-to-day of a PR professional? How about PR best practices? LCI’s Andie Davis explains all in less than five minutes. Check out the video below: Video Transcription Hi everyone, Andie Davis here from LCI. Today I’m going to take you through…
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It’s Hard To Say Goodbye

Featured image: David Landis with his beloved mai tai: retirement promises more culinary and cocktail excursions for The Gay Gourmet! Photo by: Aaron Blank By LCI Founder David Landis “It’s hard to say goodbye.” Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. (LCI). Yup, as of…
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