Blog

Three Tips to Run a Successful Healthcare PR Campaign

By David Cumpston, Senior Director It’s easy to assume that a PR campaign is a PR campaign, however several factors must be considered when it comes to running a successful healthcare PR campaign. From the importance of following HIPAA regulations to staying on top of ever-changing medical information (particularly during the current COVID-19 pandemic), one must think critically when devising…
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Meet the Media: Steven Ewing, Managing Editor at CNET Roadshow

This week’s “Meet the Media” submission comes courtesy of Bianchi Public Relations, our Public Relations Global Network partner in Detroit.  Please click here to read the original post or you can read the content in its entirety below. As the managing editor at CNET Roadshow, I get to test the latest and greatest cars in a variety of locations. I…
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During a Global Pandemic, Healthcare PR Takes Center Stage

By Brianne Miller, Senior Counselor LCI has been working with healthcare and health-adjacent clients – such as UCSF, Sutter Health, Global Alzheimer’s Platform, Merck, the Brain Health Registry, Johnson and Johnson and Lucile Packard Children’s Hospital Stanford – for decades. In the age of COVID-19, all the world is looking to experts, government officials, their local family doctor and maybe…
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Meet the Media: Barbara Ballinger

By Sean Dowdall, CMO Barbara Ballinger’s entrepreneurial spirit runs as deep as her smile – and that’s one of the many things we love about her. A veteran writing and communications professional, Barbara covers everything from real estate and interior design to personal finance and the arts. We’re excited to share this insight into this heartwarming and funny person who…
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Meet the Media: Joel Drucker

By Robin Carr, Senior Counselor  A common career path in communications is to go from journalism into public relations. Joel Drucker went in the other direction. From age 23 to 33, he worked in the PR agency world managing accounts for such international firms as Edelman and Burson-Marsteller. But keen most of all to be a writer, Joel in 1993…
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PRC on Being Black/African-American in the US: It’s Complicated

By David Cumpston, Senior Director Brett Andrews, CEO of client PRC, penned this thoughtful — and thought-provoking — op-ed in this week’s San Francisco Business Times highlighting America’s continued fight for racial justice.  The full piece, which can also be seen on PRC’s website here, is pasted below. Please feel free to leave a comment to engage in these important…
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Crisis Communications Checklist – Are You Ready?

(Thanks to our Detroit PR partner, Bianchi Public Relations) By David Landis, President The most dangerous crisis is the one for which your organization is unprepared. Crises happen all the time. COVID-19 is one of the most far-reaching crises in recent history and has affected thousands of businesses. Since it has struck, the pandemic has presented many challenges – and…
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Meet the Media: Tanya Gazdik, Automotive Editor with MediaPost

Are you ready to vroom? Our PRGN agency partner in Detroit, Bianchi Public Relations, recently caught up with Tanya Gazdik, MediaPost automotive editor and senior reporter. Among her other beats, Tanya also covers financial services, travel, pet brands and sports — in addition to writing about marketing and advertising by major companies.  Please click here to see the original post…
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(client) Sutter Health helps give Scott Kidd a second chance

By David Cumpston, Senior Director We’re always eager to share heartwarming stories from our clients and this week is no exception. The story of Scott Kidd, the Oakland Athletics West Coast scouting supervisor, is nothing short of miraculous. Scott, his family and (client) Sutter Health navigated through a series of major, life-threatening challenges that could have ended so differently. Their…
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