Blog

Six Tips: How SEO Can Power Your New Business Strategy

By David Landis, President and CEO I’m often asked, “How do you generate new business leads?” There’s no silver bullet to answer that question, but if I had to pick one strategy it would be: the power of Search Engine Optimization (SEO). LCI just celebrated its 30-year anniversary in October. For probably the past 15 years, at least 50% (yup,…
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Why PR is Better Than Advertising

Though it’s sometimes difficult to determine the difference between advertising and public relations, Zach Parker with our PRGN partner in Arkansas, Ghidotti Communications, explains why the latter is better than the former. Click here to read his original post or keep reading below and feel free to leave a comment or question for us at the end.  Why PR is…
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Raising a glass to the San Francisco Chronicle’s Joe Garofoli

By David Cumpston, Senior Director While it’s not every day that one’s professional accomplishments are recognized by industry peers, when it does happen, it’s time to pop the champagne. One such professional is Joe Garofoli, just recognized by The Washington Post as one of 2020’s top political reporters. Other than two stalwarts from KQED (NPR San Francisco), Joe is the…
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Meet the Media: Mary Forgione, Los Angeles Times

This week in our “Meet the Media” series, we hear from Mary Forgione, assistant travel editor for the Los Angeles Times. What are you working on right now? When the LA Times decided to launch an outdoors newsletter earlier this year, the coronavirus pandemic hadn’t yet hit. We held off for a bit, but then decided it was the perfect…
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LCI Turns 30: A look back in pictures

By David Cumpston, Senior Director As we begin to wind down our monthlong celebration of LCI’s 30th anniversary, we wanted to share this look back at some of the countless memories we’ve created over the last 30 years. Though it is indeed all about the work, it’s all about the fun and camaraderie that comes with being a close-knit group,…
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LCI Turns 30 / Favorite Campaigns: Brain Health Registry and B. Smith PSA

(LCI is celebrating its 30th anniversary (#LCI30) with a look back at some of the firm’s most memorable campaigns as chosen by the staff. This week’s spotlight is on the Brain Health Registry and the supporting PSA campaign.) By Sean Dowdall, Chief Marketing Officer One of the most impressive and gracious people I have ever met was B. Smith. B….
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LCI Turns 30 / Favorite Campaigns: AIDS Lifeline and match.com

(LCI is celebrating its 30th anniversary (#LCI30) with a look back at some of the firm’s most memorable campaigns as chosen by the staff. This week’s spotlight is on the AIDS Lifeline and match.com campaigns.) The Landis Communications Inc. (LCI) team, with our two PRSA SF Foggies Awards (Best Campaign and Best Agency) in 2019. By David Landis, President and…
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LCI Turns 30 / Favorite Campaigns: Hearts in San Francisco

(LCI is celebrating its 30th anniversary (#LCI30) with a look back at some of the firm’s most memorable campaigns as chosen by the staff. This week’s spotlight is on “Hearts in San Francisco” campaign.) By Leigh Anne Varney, Senior Account Supervisor *Cue Tony Bennett and his famous love song to the City by the Bay.* To say you’ve left your…
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LCI Turns 30 / “3 for 30” video series: Peter Pastreich, SF Symphony

LCI’s 30th anniversary celebration (#LCI30) marches on this week as David Landis interviews Peter Pastreich. Peter and David met – and worked together – many years ago at the San Francisco Symphony.  This is the third of three installments, so please enjoy their conversation as they reminisce about days gone by.