Digital PR, AI Search and Generative Engine Optimization (GEO)

As audiences turn to ChatGPT, Claude, Perplexity and Google AI Overviews for answers, your brand needs to be part of the conversation. Our award-winning PR services amplify your brand’s story and messages through Generative Engine Optimization (GEO), ensuring you’re found where your audiences are searching.

  • About 89% of links cited by AI tools are from earned media sources (source: MuckRack)
  • About 50% of queries now trigger Google AI Overviews in the United States (source: DemandSage)
  • About 61% decrease in organic click-through rate because of AI Overviews (source: DemandSage)

Why Landis Stands Out

PR professionals are uniquely positioned to win with GEO. At Landis, we leverage our decades of expertise in strategic communications to ensure our clients are found in traditional and AI search results.

Trust & Authority

We build the credibility and third-party validation that AI models prioritize when selecting sources. Our earned media expertise positions clients as authoritative voices in their industries.

Earned Media Expertise

We know how to secure coverage in authoritative publications that AI models trust most – from tier-one media to respected trade publications and academic sources.

Storytelling Skills

Creating clear, factual, quotable content is second nature to PR professionals. We craft messaging that AI platforms can easily understand and cite.

Relationship Building

Our media relationships position us to shape the content AI models learn from, ensuring our clients’ narratives reach the most influential platforms.

Talk to Us

Our GEO Services

We offer comprehensive GEO services as part of our integrated PR approach, positioning your brand for success in the AI-powered future of search.

AI Visibility Audits

We assess how your brand currently appears in ChatGPT, Claude, Perplexity and Google AI Overviews, identifying opportunities for improved citation and accuracy.

Content Optimization

We restructure press materials, thought leadership content and owned media for maximum AI discoverability while maintaining your brand voice and messaging.

Strategic Media Targeting

We prioritize media outlets and publications that AI platforms trust and cite most frequently, ensuring your earned media has maximum impact.

Ongoing Measurement

We track brand citations and sentiment across AI platforms, generating actionable insights with regular reporting on visibility, share of voice and citation quality.

Request A GEO Audit

Generative Engine Optimization (GEO) is the practice of structuring and formatting web content to be easily understood and retrieved by generative AI models.

ChatGPT, Perplexity, Google Gemini, Google AI Overviews, Microsoft Copilot, Claude and DeepSeek.

AI amplifies the impact of earned media by using it as a source for its summaries and answers, giving positive media coverage greater visibility than ever before. A brand can significantly strengthen its AI footprint and increase the likelihood of being cited in AI search results by consistently landing timely stories and mentions in authoritative media outlets.

Generative Engine Optimization is referred to by different names. While the terminology varies, they all describe the same essential practice of optimizing content for AI-powered search platforms:

  • GEO – Generative Engine Optimization
  • LLMO – Large Language Model Optimization
  • AEO – Answer Engine Optimization
  • AISO – AI Search Optimization
  • ASO – Answer Search Optimization
  • AI SEO – AI Search Engine Optimization

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About the Author

Sean Dowdall

President & CEO

Sean Dowdall is a 30-year public relations, marketing and sales executive specializing in the innovation, creation, and successful delivery to market of strategic initiatives, ongoing capabilities, and fully-integrated campaigns. As President and CEO of Landis Communications, he oversees the award-winning agency while providing strategic counsel to clients, managing the marketing and digital practice areas, and supervising financial management.