Your LGBTQ+ PR Specialist

Landis Communications Inc. is an LGBTQ Owned PR Firm and a proud member of the National Gay & Lesbian Chamber of Commerce and San Francisco’s Golden Gate Business Association. Landis has been consistently recognized by the San Francisco Business Times as a top LGBTQ+-owned business.

Since its beginning in 1990, Landis has worked across all facets of the LGBTQ+ community, including non-profits, advocacy organizations promoting LGBTQ+ causes, healthcare and events.

Our expertise extends beyond LGBTQ+ media, ensuring broad, impactful outreach. We excel at crafting strategic communications that resonate with diverse audiences, driving the desired actions and success for all communities.

Let's Talk LGBTQ+ PR

“I feel so lucky to have them onboard. They’ve not only upgraded our website and elevated our social media platforms with thoughtful tactics, but they’ve also kept us in touch with effective marketing strategies. Most importantly, they really listen and understand us, and their natural, innate understanding of the transgender, gender-diverse, and LGBTQ+ community has been invaluable. Landis has truly taken us to the next level, and I couldn’t be more grateful to have them as a partner.”

“Excellent job, everyone! Very happy about all the great press for us and the Summit! Thanks to all!”

-Selisse Berry, Chief Executive Officer, Out and Equal

Our LGBTQ+ PR Clients

Awards

LGBTQ+ PR at Work

Challenge

Align Surgical Associates is one of the few surgical practices in the United States that is 100% dedicated to providing gender-affirming surgery to its patients. The practice opened its first location in 2018 in San Francisco and in 2023 opened a second office in Los Angeles, California, to accommodate more patients and expand access. With its doctors spread across California and new surgeons joining the practice, Align Surgical Associates tasked Landis with generating new patient leads and building awareness in California and beyond, especially for the new LA office and surgeons. As the political landscape changed, the number of anti-trans bills skyrocketed, and it became even more important to communicate the threats to access to gender-affirming healthcare.

Strategy

Landis worked closely with Align Surgical Associates to revamp its marketing communications program, including its website, messaging, social media channels and digital marketing, to appeal to prospective patients as well as referring providers.

Results

Lead Generation

2.5k leads generated since Landis started with Align
68% increase in leads when comparing YTD metrics with the same period one year prior
More than 1,200 leads generated for new doctors (in both Los Angeles and San Francisco)
Generated increased leads and relevant web traffic through targeted digital campaigns.

Awareness

Increased Instagram following by 14.6%
Hosted Instagram Live events focused on education and advocacy. Partnered with SF LGBT Center, the only non-profit in San Francisco serving all members of the lesbian, gay, bisexual and transgender communities, for one of these events.
55 attendees came to Align’s first Open House event for referring providers.
Received positive feedback from patients and other providers on the website/social media rebranding and new content.

Our LGBTQ+ PR Agency is Results-Driven

As a top San Francisco LGBTQ+ Public Relations Agency, Landis Communications Inc. specializes in supporting brands and organizations committed to engaging, empowering, and representing the LGBTQ+ community authentically. The experts at our San Francisco LGBTQ+ PR firm can help with a variety of strategic and tactical goals, including educating and building awareness, launching and promoting products, thought leadership programs, fundraising awareness and providing timely and effective crisis management communications.

FAQs

What is LGBTQ+ PR?

LGBTQ+ PR is dedicated to supporting, representing and advocating for the LGBTQ+ community, including educating and building awareness, launching and promoting services, and managing crises. Its purpose is to ensure LGBTQ+ issues and voices are heard and positively represented in the media. Learn more about LGBTQ+ public relations here.

What is an LGBTQ+ PR campaign?

An LGBTQ+ PR campaign raises awareness, fosters inclusion, cultivates acceptance and advocates for policy change for the LGBTQ+ community. It might involve community outreach, media planning, event and celebration promotion, expert spokespersons and advocacy. Here is a good example of a successful LGBTQ+ public relations campaign.

Grow Your Business with an Effective Public Relations Firm

Let Landis help you reach new levels of business success by crafting targeted public relations, marketing communications, digital and social media campaigns that align with your business goals. Working with us is easy! Simply fill out our contact form or give us a call at 415.561.0888 and we’ll get back to you within 24 hours. We look forward to working with you!

About the Author

Sean Dowdall

President & CEO

Sean Dowdall is a 30-year public relations, marketing and sales executive specializing in the innovation, creation, and successful delivery to market of strategic initiatives, ongoing capabilities, and fully-integrated campaigns. As President and CEO of Landis Communications, he oversees the award-winning agency while providing strategic counsel to clients, managing the marketing and digital practice areas, and supervising financial management.