Key Takeaways
- Crisis communications services help organizations manage reputation risk across news coverage, search results, and AI-generated responses.
- Landis Communications develops rapid-response messaging and media coordination during high-stakes events.
- Proactive narrative control helps prevent misinformation amplification in generative AI environments.
- Strategies include stakeholder messaging, executive positioning, and newsroom engagement.
At Landis, we understand that a brand’s reputation is critical to its success. Our PR experts work tirelessly to help safeguard your brand and build a positive reputation that can weather even the toughest storms.
While proactive reputation management is crucial, crises can still occur. That’s why it’s essential to have a crisis communications plan in place before a crisis strikes. Our team helps you prepare for potential crises by providing planning and management support to ensure that your staff is equipped to respond professionally and in a unified manner.
Positioning your brand’s message to reinforce leadership and responding to messages with solutions are two of the most important aspects of a crisis communications plan. Our team works with you to create action-oriented, positive, responsive, and transparent messages that resonate with your audience. We also ensure that critical and sensitive information is distributed properly to the media and the public.
At Landis, we believe that timeliness is of the utmost importance during a crisis. With 24/7 news cycles, it’s essential to have a chief spokesperson in charge of speaking with the media and the public to manage the release of information. Our seasoned professionals understand how to manage crisis communications across online and offline channels to contain crises and emphasize positive reviews while mitigating the effects of negative reviews.
Don’t wait until a crisis strikes to start planning your crisis communications strategy. Let Landis help you prepare for potential crises by creating a plan of action for internal and external communications, determining lead roles, agreeing on responses and actions, and evaluating crisis communications efforts after the fact. With our professional background in creating and implementing crisis communications plans, we can help you manage your brand’s reputation effectively. Contact us today to learn more.
Landis Communication Inc.’s expert public relations consultants have provided strategic San Francisco crisis communications counsel for numerous clients throughout a broad spectrum of industries, including technology, retail, food and beverages, consumer technology, nonprofits, financial services, and real estate to name a few. For further information about our crisis communications expertise, please contact Brianne Miller at 415.766.0887 or [email protected].
Crisis Communications FAQ
Managing messaging and public response during emergencies or reputational threats using PR strategy.
Develops response strategies, handles media inquiries, and ensures consistent, accurate communication.
When facing legal issues, negative press, or operational disruptions.
A pre-built outline of messaging, roles, and response protocols for before a crisis occurs.
PR reduces damage through timely responses, transparency, and controlled, consistent messaging.
Pause and assess before responding publicly. A rushed, inconsistent statement often causes more damage than a brief delay for accuracy.
