Want to Know What J.R. and Sue Ellen Ewing Talked About Behind the Scenes of “Dallas”?

GregBy Gregory Bortkiewicz
Regular readers of this blog may recall a post from a few weeks ago by my colleague Brianne about the work we are doing with Global Alzheimer’s Platform and Brain Health Registry (BHR). As part of our campaign to encourage people to sign up with BHR (and thereby accelerate the search for an Alzheimer’s cure by shortening the clinical trial cycle), we have been able to enlist the generous support of celebrities including Linda Gray, Leeza Gibbons and Samantha Harris.
Each filmed a Public Service Announcement (PSA) to support the cause, and now Linda is offering an additional incentive as part of our #GrayMatters campaign – anyone who registers with BHR between now and May 15 will have the chance to win a lunch with her!
This is a wonderful opportunity to spend time with one of TV’s most enduring stars, including finding out what life was like behind the scenes of the hit drama Dallas. The prize is for two, and includes travel and accommodation.
As Linda spoke about in her PSA, she has felt the impact of Alzheimer’s after losing her mother and close friends to the disease, and this is a major reason why she has been so keen to lend her support to this campaign.
For me personally, being involved with this campaign has been a real eye-opener. I had no idea of the prevalence of Alzheimer’s, nor how truly devastating an illness it is. It’s great to be able to work with a client whose purpose is so meaningful, and I really hope that the #GrayMatters campaign will be just one element of an overall successful endeavor.
You can see Linda’s PSA below, and sign up for BHR (and your chance to have lunch with Linda) here.

What question would you have for Linda if you won? Leave a comment below or tweet @LandisComm.
 

4 thoughts on “Want to Know What J.R. and Sue Ellen Ewing Talked About Behind the Scenes of “Dallas”?

  1. Thanks for highlighting this campaign, Greg. I agree – it has been eye-opening and so rewarding to work to raise awareness for Alzheimer’s and be part of the effort to find a cure. Linda Gray has been so gracious and generous with her time. Two people are going to have a lunch of their lifetime!

  2. Great blog Greg. Although I have not seen the show Dallas, Alzheimer’s runs in my family and i will do the best to spread the campaign through social media.
    -NS

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