The Three R's of New Business Strategy

David Cumpston, Director of Client Services, shares his top three tips on new business strategy. These same tips can also be applied to maintaining relationships and keeping clients, and are one of the things that sets LCI apart from other PR firms. Check out David’s tips in the video below:

What are some of your tips when it comes to new business prospecting? Leave a comment below or email David [email protected].

3 thoughts on “The Three R's of New Business Strategy

  1. David C – I love it – the three R’s of business development. Research is often forgotten and demonstrates one’s strategic thinking. . .but relationships and responsiveness are equally important. The other R’s I’d add? Resourcefulness (and creativity) and reporting. . .alias another R – ROI. Great blog. Cheers, David

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