On Set with On Lok

By Jennifer Golbus, Senior Account Supervisor
Jennifer Golbus photo
I recently staffed a day-long video shoot with the talented team at KGO-TV (ABC-7), filming a segment for LCI client On Lok on KGO’s “Bay Area Life” program.
The segment highlights On Lok’s 45th anniversary, showcasing its three major senior services programs: On Lok Lifeways, 30th Street Senior Center and Alcara. We had a lot of ground to cover in our 8-hour day: three different locations, B-roll of the various services, meals, classes and other activities taking place, and eight interviews. We moved fast and got everything done – all while enjoying the process. Now that is not something I can say about every video shoot I have staffed!
Spending time with my client in this way was also a terrific bonus. We worked together to make sure that our talking points and shot lists were covered. Collaborating together in this way was fun for us both, and great for continuing to develop a strong relationship.

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Bob Connors, director of On Lok’s newest service called Alcara

 
I have worked with many camera and film crews in my 20+-year career, and I can honestly say that the members of the KGO team were total pros and a true pleasure to work with. Our cameraman was fast, effective, and always looking for the next shot. He was also good-humored and went out of his way to make the process enjoyable for all involved. Host and producer Lizzie Bermudez is a class act and a seasoned pro. I was so impressed with her ability to ask just the right questions in just the right way to draw out the genuine answers we needed for the segment. She is also down-to-earth and lovely to be around. No wonder I enjoyed my time with this crew!
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The day also served as a reminder of how long it takes to produce quality video pieces. We spent a focused, productive 8-hour day to produce a 5-minute segment, and we are very pleased with the results! The segment aired yesterday (April 24) – see the segment online here.
Do you have any fond (or maybe not so fond?) memories working with a film crew? I’d love to hear about it! Leave a comment below or tweet me @JGolbus.

3 thoughts on “On Set with On Lok

  1. Jennifer, I think this segment truly tells the real story of OnLok, bravo. I do have a “not-so-fond” memory of working with a TV crew. A not-to-be-named client got mad when the interviewer asked what the client thought was inappropriate, tore off his lanyer and microphone and stormed out. Needless to say, that is not the way to treat the media. Great blog. Cheers, David

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