New Beginnings

Lindsay here, current LCI intern. As I head into my last week at LCI, it is inevitable that much of my time will be spent reflecting on my past four months here. From the nervous butterflies on my first day to the jubilation of seeing my first story in print to the sadness of leaving such an awesome team and the excitement that comes with new beginning — I have felt it all.
Thus, when approached with the opportunity to tell you about my time here as well as “pass the torch” onto Nick, our new intern, I jumped at the chance. So, here it is, my gift to you Nick: a little insight to the crazy/fabulous/exciting world that is Landis Communications.

1. Be bold: don’t be afraid to ask questions or speak up for that matter. You may get a laugh (all in good fun) but you will be respected for it.
2. Take notes and triple check everything: image and presentation can make or break your reputation in PR.
3. Most importantly, be excited: you have been given the opportunity to work with some of the best PR professionals in San Francisco!

I walked into LCI as a recent college graduate who majored in special events management and who had spent the past year traveling the world. I leave LCI as an active publicist, albeit a newbie, who’s eager to continue her career in public relations.
To everyone at LCI, all I can say is thank you. You showed me how to be great: now I plan to shine.
Nick here, LCI’s incoming PR intern.
Before moving to San Francisco in December of 2010, I had the amazing opportunity to earn a living as a reporter, and later an advertising consultant, for the Sierra Sun, a small newspaper covering the North Lake Tahoe region.
Working for the Sun was an excellent experience. The staff was easy going, the majority of my clients and contacts were long-time locals and our powder day policy ensured I rarely missed a chance to hit the slopes on those really epic days!
Though Tahoe was a fun place to gain experience in both journalism and sales, I decided that a move to San Francisco would allow me to explore a more challenging career in public relations — something I had been interested in doing since starting out as a reporter with the Sun in 2008.
Today, I find myself behind a desk at Landis Communications where I am beginning a three month internship to learn the ropes of PR. I’m excited to take everything I’ve learned from sales and journalism and see how it applies to the world of public relations. In addition, I’m excited to be working with a great group of people whom I believe can teach me a lot.

1. California Academy of Sciences Nightlife (LCI Client) — combining excellent music, entertainment and cocktails, this weekly event is a ‘must’ for
   the 21+. http://www.calacademy.org/events/nightlife/
2. Green’s Sports Bar—located on Polk and Green, this neighborhood establishment is fun for all ages. If you want great music (except when a game is
   on) die-hard fans and a front row seat to one of the best people watching spots in SF, Green’s is for you! http://www.bestofsanfrancisco.net/greenssportsbar.htm
3. SFJAZZ (LCI Client) —Home to some of the most talented artists and musicians in the business, San Francisco is a mecca for those who enjoy a wide
   variety of genres, beats and overall sound. One of the most notable: the SFJAZZ Collective. http://www.sfjazz.org/SFJAZZCollective/2010/index.asp
4. Alpine Meadows and Homewood Ski Resorts – Lake Tahoe’s ski season is off to a great start and Alpine Meadows and Homewood are sure to delight
   guests looking for a laid-back resort with a variety of terrain on the North Shore of Lake Tahoe. Alpine and Homewood are owned by JMA Ventures, a
   full service real estate investment firm that also owns LCI client Fairmont Heritage Place in Ghiradelli Square.