Meet the Media

Meet Nerissa Pacio Itchon, a San Francisco-based fashion journalist whose award-winning work has been published in the Los Angeles Times, L.A. Weekly, Women’s Wear Daily, Detour magazine and the San Jose Mercury News. Nerissa is the author of the blog 
What’s your top story/post for today?
It’s a toss-up between the dramatic details of the capture and killing of Bin Laden and the departure of Hannah MacGibbon as creative director from Chloé. (My varied range of RSS feeds gives away my background as a style writer with a hard news background.) 
Tell us about your “dream story assignment.” 
If Vogue would offer me an exclusive fashion/ travel assignment involving a trip to France, a Karl Lagerfeld interview and a private jet.
 Describe the wackiest interview you’ve ever done.
It’s hard to choose just one! I once interviewed Betsey Johnson after she’d had a few glasses of bubbly and every question I asked her inspired a non-sequitur answer. I also chased around Richie Rich (of Heatherette) backstage at a fashion show while he was zipping around on roller skates. And, I managed to snag an interview with Christopher Bailey (of Burberry) amidst a throng of eager fans at a cocktail party as they were snapping away photos. Somehow I managed to hold them off until I had gotten my last question answered.
 What is your PR pet peeve?
It can be a turn-off when it’s apparent that the publicist or PR firm hasn’t done their homework or appears to be misleading. For example, if a publicist pitches their product as “brand new” and never been written about before, but a Google search turns up stories about it already and it’s already old news. Lesson learned? Editors will do their research.
 Tell us a little about yourself. 
I’m a journalist who is in to exploring the world through fashion. I love discovering people’s personalities and stories through their personal style.  And I’m more than a little obsessed with all things celebrity and beauty.
 Want to connect with Nerissa? Email her at [email protected] or Follow Nerissa on Twitter @nerissapacio.
 Want to connect with us? Post your comments and thoughts below and email us at [email protected].
 Be sure to check back next time for another installation of “Meet the Media.”

4 thoughts on “Meet the Media

  1. Nerissa – if you get that dream assignment, can I come along as your sidekick, please? Thanks for contributing to our blog. Cheers, David

  2. Hi Nerissa – Great insight. As a former fashion publicist I can say that while it’s a wacky world, working in fashion certainly gives you insight into the creative mind. I wish I’d been a fly on the wall at your Betsey Johnson interview – she’s a maverick AND she’s seen it all.

  3. Nerissa, love the stories about your favorite interviews! I can only imagine how fun (and interesting) it was to interview Betsey Johnson – she seems very high energy so to speak…..

  4. Nerissa: incredibly jealous of your meeting with Betsey Johnson. What an icon!

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