By Camille Priselac, Senior Counselor at LCI
It’s May and graduation season is in full swing. Graduates are ready to hit the streets and start the next chapter in life, working for a living. Granted, many students work while going to college (I know I did). But for many, graduation means hitting the interview circuit and looking for their first dream job. For graduates looking to start their careers in the public relations industry that usually means choosing a path of in-house (client) or agency work.
As a director in public relations, I have had the chance to interview many candidates over the years. Based on my background in both corporate and agency public relations, I would estimate that 90 percent of the time the first question interviewees ask me is which I like better. I take this question very seriously as I know many graduates have offers from both sides of the public relations industry and may be struggling with the choice. Below, I’ve listed the top three reasons why I enjoy agency work.
- Variety – Agency public relations will offer you experience with a variety of clients. Your accounts may span several industries, from consumer, financial or technology. This allows you to build knowledge in areas where you may not have thought you would venture to. For example, a typical work week may include staffing a press event on an NFL football field followed by handling an interview with largest entrepreneur magazine in the U.S.
- Experience – Agency work is fast-paced and you will wear many hats as an agency professional. You will be asked to juggle multiple projects, from research, to writing press releases to pitching reporters, and a variety of deadlines. Effective time management is an absolute necessity. If you show initiative and master the skill of multitasking early, you will generally be able to gain job promotions quickly.
- Flexibility- In my experience, agency public relations has allowed for me to manage a more flexible work schedule. I’ve had the opportunity to work on so many different clients that have different schedules. This allows me to set my work schedule accordingly and accommodate my family needs.
These are just a few of the reasons why I enjoy agency work. Graduates looking for a career that will offer a variety of work experiences should consider agency public relations.
Let me know what you think. What are your top reasons for choosing agency public relations? I look forward to your posts!
4 thoughts on “LCI Blog: Calling all Graduates – A Career in Agency Public Relations May be the Choice for You”
Camille – I agree with you regarding agency work. Every day on the agency side, I’m learning something new: a new best practice, a new industry, a new social media platform or a whole new set of media. When you work in-house, that doesn’t happen and you can easily become isolated. Especially as a PR newbie, agency work can provide the skills and training to make you into a PR rockstar. Thanks for a great blog. Cheers, David
I’ve always been much more interested in working at an agency, what are your tips in regards to being recognized by agency recruiters? I’ve applied to so many and heard back from only a handful, whereas I hear back from in-house positions all the time. I’m not sure where I’m going wrong (cover letter, experience, tone, etc.). Here’s a link to my résumé, I’d love some feedback: http://bit.ly/X1DKW0
Your resume looks good. Based on your experience I would consider you for an intern / entry-level position. Are those your targets? If yes, one suggestion is to adjust your resume and add a section at the top that focuses on the background you have in the PR industry – what classes and/or projects you completed that directly relate to PR. That way the hiring manager can easily see that you have an understanding of PR foundational work and can use your related work experience to get up to speed quickly.
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