Rounding off the intros to our trio of new arrivals, it’s San Francisco’s best connected PR professional (and LCI’s new ‘sports chick’ in residence), Robin Carr.
- What did you do before PR? – I’ve been doing PR since I graduated from San Jose State University. Before that, I did singing telegrams. I was available for parties, corporate events, airport greetings – you name it!
- Why did you choose to enter PR? – I was originally a theatre arts major in college but switched to PR when my parents insisted that I get over myself and get this “drama thing” out of my head. With apologies to my SJSU professors, I chose PR as my new major because it sounded cool. When I went to orientation, I was excited to find out that it involved many areas I enjoyed, including event planning, writing and speaking—all things I loved to do. Plus, PR does have its dramatic moments.
- What’s your “must visit” spot in San Francisco? – I’m going to plug the neighborhood where I live – North Beach. Start your day with breakfast at Pat’s Café; then walk down Columbus Ave. until you get to Café Zoetrope, where you can enjoy a tasting of Francis Ford Coppola’s wine. Then stroll back up Columbus – a very European street—and you’ll find cool little bars and cafés, pizza places, lots of Italian restaurants – and more. A great way to spend the day! Here’s a recommendation with good food, a large patio and outdoor TV’s: Piazza Pellegrini. Big hangout during 49er games.
- What’s been your biggest PR “win”? – I’ve worked for some high-profile companies (Gap, Nike, Electronic Arts, Ubisoft, the San Francisco Giants) and garnered a lot of consumer, business and sports press over the years. More recently was this past July, when I was able to get a health-tech wearable client mentioned (with a photo) in Marie Claire.
- How do you choose the best job candidates? – I love to network through various PR and media organizations, so I love to meet people organically at their events. I’m also a LinkedIn-aholic, so it’s always cool to connect with people who are on there with a well-written profile. Speaking of writing, communications pros should be pretty awesome writers. I also look for people who are enthusiastic, creative, professional, willing to work hard, and passionate about PR and all media. Oh—and fun!
- What’s your favorite food? – Pasta. Plenty of options in North Beach.
- Can you share any insights to your life outside work? – Foodie, travel, good wine, great friends. Trips to New York to see Broadway shows. Live comedy here in San Francisco at the Punch Line and Cobbs. I like to make time for fun and laughter!
What additional questions do you have for Robin? Leave a comment below or tweet us @LandisComm.