What Google’s Newest Major Update Means for Your Business

By Sara Mannix, Founder & CEO
Mannix Marketing, Inc.
This post originally appeared in a newsletter from Mannix Marketing
sara-mannixGoogle just announced a major update that will affect how you show up in the search engines.
In short, if you don’t have a mobile-friendly website, your rankings in Google’s search results will soon be severely impacted (if you have a separate, pared-down mobile website, you are better prepared, but you may still see a hit).
From Google: “Starting April 21st, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” 
Here’s a full recap of the update and what it could mean for your business: http://www.mannixmarketing.com/blog/2015/03/02/responsive-website-search-rankings/ 
If you have a responsive website that means you’re prepared for this major update; if you don’t have a responsive website, this is an urgent reminder to get one before it’s too late.
If you’re interested in how we can help, please contact LCI. Leave your questions or comments in the space below or send an email to [email protected].

9 thoughts on “What Google’s Newest Major Update Means for Your Business

  1. Sara: YIKES, gotta get on that. Oh, yeah, we are on that! Thanks for the great reminder that April 21 is the do or die day for responsive website design. Cheers, David

  2. I search (ok… I “Google”) for information from my phone more often than I do on a computer. I hope more sites will update their mobile pages because of this new update. Thanks for letting us share the post, Sara.

  3. Thanks for letting us share your post, Sara! It will be interesting to see how companies adapt to this new update.

  4. Hi Sara, thanks for the useful information. I’m one of those folks who get annoyed by visiting a site on my phone that’s not optimized for the screen I use most often (outside of the office). So — I’m glad that this inevitable step is being taken.

  5. Thanks for your helpful post, Sara. If business owners want their sites to rank well in search results, they are going to have to invest more time and money into making their site easy to use across all mobile platforms.

  6. Thanks David and friends, there are so many businesses that still don’t have a comprehensive mobile solution for their marketing. Hopefully, this will motivate businesses to look at how to make their sites more user friendly for mobile users. Most of our clients have 40% or higher of their site visitors coming on a mobile device.

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