For the Record

Meet Erin Feher, associate editor of California Home + Design magazine.


Tell us about your dream assignment.


Traveling the world to study the architecture and design of traditional places of repose and retreat for different cultures—from Turkish hamams to Japanese sentos—and getting to indulge in each experience.


Describe the wackiest story you’ve written.


I wrote a piece for a friend’s blog that somehow compared innovative urban planning to the prospect of zombies taking over the earth.


What is your PR pet peeve?


Getting completely irrelevant pitches from people who have obviously never opened our magazine. I got one today for a cream that cures diaper rash.


Top trend in the industry you’re currently covering or are interested in.


I am really interested in greening urban areas in creative ways, from SF’s Pavement to Parks program to NYC’s Highline, which is such a perfect example of not only reuse, but defining an urban park as something completely unique—not just a forest of trees or a lawn stuck in the middle of a city. I believe rethinking what a city should offer its residents would improve our quality of life tremendously.


Tell us a little about yourself.


I live in San Francisco’s Civic Center neighborhood—along the ever-struggling (but ever-improving!) Mid Market corridor—with my husband and our many, many bicycles. I am the associate editor at California Home + Design, where I write about everything, from architecture and art to food and travel. I am also in the final phases of a book on historic San Francisco homes and the crazy people who built them. It should be out in Spring of 2012.  


Be sure to check back next Thursday for the inside scoop on Matt McFetridge, special events reporter for the Marina Times.