By Jimin Lee, Landis Communications
Psychographics are being explored and implemented in today’s marketing world, and Google+ is testing it out with a new redesign. Contrary to previous understanding of segmentation via demographics, Google+ has decided to group user interests through Collections and Communities, which allows people to join groups depending on their areas of interest.
I’m intrigued by the actual rate of success Google+ hopes to achieve through this new design. Up until this point, I’ve not used Google+ that much and it’s my least favorite social network. I don’t think Google has quite hit the mark when it comes to innovation in this area, and although these new features are somewhat interesting, I don’t see it significantly impacting the platform’s usage.
Here are my thoughts following the redesign, beginning with the pros:
- Better, more user friendly interface – clean, cool and colorful
- Less complicated than Facebook
- No ads popping up every time I scroll
- Real sense of community and positivity – I haven’t seen negative or discouraging posts
- Ability to connect internationally
- Great for bloggers
- Crowdsourcing – some may see this as a negative, but I personally like it because the collections and communities are catered to my interests
As far as my less-than-stellar comments:
- I can’t get over the fact that it feels like a combination of Facebook and StumbledUpon
- Google+ seems like a copycat, and the combination of the two platforms isn’t necessarily better
- I feel the need to engage often on the platform so that my blog/page ranks better with Google’s search engine (bullish much?)
- I still find myself questioning why Google+ exists…
- None of my friends use it
I applaud Google+’s redesign because it’s savvy to gear its users toward a connection through psychographics – that’s the new way to target markets. What I’m afraid of is that people don’t check more than a few social media platforms each day, and I’m not holding my breath to add Google+ into my daily routine – even with these new features.
Is Google+ improving? Yes. Will it become successful? I don’t know. To me, it still feels like a fad that will soon be overshadowed by other social media sites. Before I decide it’s worth my time to adopt Google+ into my life, I need an audience of more than a few random friends on there. In addition, I don’t feel completely comfortable sharing my thoughts with total strangers on Google+ communities, either. For that reason alone, Google doesn’t have me hooked into their network just yet.
I don’t have the right answers regarding what Google+ needs to do to get people like me use it, but I’d love to get your thoughts on this.
Share your experiences with Google+ by commenting below or emailing Jimin at [email protected].