Hi, my name is Dana Loberg and I am a new employee at Landis as a Senior Account Executive (also leading the social media here). I am a California native (Los Angeles), who transplanted to the east coast for a decade and is now living back in California once again.
Technology has advanced mankind at a rate and speed that is astonishing. As I read The Modern Mind: An Intellectual History of the 20th Century by Peter Watson, I am amazed at how much humans have evolved from just one hundred years ago (which honestly isn’t that long ago). I am beginning to think I am part robot in comparison to the human that rode on horseback, fought wars in their backyard, where newspapers were delivered by hand and travel was difficult, if not extremely perilous. And wars? Did I just read a tweet about a war going on from the comforts of my own bed? Now that I think about it, forget about the last one hundred years, and think back just ten years ago and how much things have changed.
It used to be that PR was all about long lunches and dinners, schmoozing with the media and maintaining the client and media relationships in person. Coverage was in hard copy publications and relationships with media were key to landing client coverage. Well, connections are still important to getting print and coverage today but now we are faced with different media platforms and faster-paced lifestyles.
Traditional PR has had to work harder than ever to find innovative ways to leverage these new mediums. I’ve had the experience of tweeting with a fellow media writer while he was at a tech event and found it rather thrilling. The internet has even opened up a new job category “Social Media Manager” to help update clients who are having a hard time adjusting to online forums.
With more real-time platforms like Twitter and Facebook, news is traveling faster than ever before, and it is up to PR firms to adjust with the times and find new ways to send out their pitches online, with links, on Twitter, Facebook, Youtube, blogs and any other community forums to get the word out in an entertaining way and quickly.
Traditional PR, the meet and greet in person, is almost more valuable now since most of our time is spent in front of computers with our avatars represented online. Regardless, it’s important that people take time to “un-plug” from their electronics and take advantage of how important it is to connect with people in person.
In a time when we are inundated with electronics and news, clients are still the most important to the business. It is our job to not only deliver client satisfaction from a coverage stand-point, it is also our duty to visit and see clients in person as well as those working in the media. In taking a step back in time to the days when meetings were in person versus over the phone, skype or webinars, everyone gets the assurance and confidence they need by seeing the person face to face: reminding everyone that they are human and not a robot (yet).
What do you think? Post your comments below or email me at [email protected].