(L-R: Leeza Hoyt, President, LA-based The Hoyt Organization; Ed Stevens, PRGN President; Kent Barrett, VP, The Hoyt Organization; and David Landis, LCI President).
By David Landis, President, Landis Communications Inc. (LCI)
November 16, 2015 – This week, I returned from Dubai, the site of our semiannual meeting of global PR partners – all members of the Public Relations Global Network (PRGN). I was duly struck by something our German affiliate, Michael Diegelmann (CEO of Cometis), said about America.
Dubai, the setting for PRGN’s fall 2015 meeting
He described an “American spirit” that truly was unique. It’s something that perhaps those of us who live here don’t often think about, but it’s definitely part of our DNA. That spirit is the willingness to not accept WHAT IS at the expense of the possibility of WHAT MIGHT BE. He attributed this to the fact that Americans (all immigrants, except for the Native Americans) consciously left another political/religious regime or oppression to start anew. We’ve now had 200+ years of that mindset ingrained in our approach to life and business.
This has truly resonated with me because throughout all parts of America there is probably no single state that embodies this “can-do” spirit better than our home state of California. From the earliest times, people made their way out West to create a better life. As a result, our state has witnessed the Gold Rush, the Hippie Era, the growth of the entertainment industry, the emergence of gay rights and now the incredible explosion of innovation and ideas that is our current tech boom.
And what has all this meant for business? Well, California is the 8th largest economy in the world. Which means our state is by far America’s single biggest economy.
It relates back to what my friend Michael said; but it’s even more. Meeting in Dubai, I was impressed by the diversity of cultures, religions and people all living and working together for the common good of business. We’ve been doing that in California since the Gold Rush. What occurs to me is that diversity brings with it great business success. As we say in our agency, “A good idea can come from anywhere.”
There’s no doubt that diversity is a key to business advancement. And advancement is the precursor to growth. That is why I am extremely excited that LCI is expanding our presence in the Golden State with the addition of LA-based The Hoyt Organization (THO) to our global PR network. Leeza Hoyt and her team (pictured with me, PRGN President Ed Stevens and THO VP Kent Barrett in Dubai) have a similar approach to the world of communications: they’re strategists who understand how to listen to a client and support identified business goals; they’re creative; they’re perfectionists (a banner in their office reads “ASAP” which translates to “As Soon As Perfect”): and they, like LCI, also specialize in communications for healthcare, financial services, education, real estate, consumer technology, retail and hospitality. In short, they are a perfect complement to our marketing communications services in Northern California. Together, we are looking to expand throughout California and our united team now has offices on the ground both in San Francisco and Los Angeles – a formidable collaboration.
So, I’d like to take this opportunity to welcome THO. Together, (and with the global resources of PRGN), we make a dynamic team. Who knows? Next year, when I write a post following our PRGN meeting, California may even be the 7th largest economy in the world.
Please comment below, email me directly at [email protected] or email Leeza Hoyt at [email protected].