The highly anticipated Muck Rack 2023 State of Journalism Report, which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating. Among many other findings, the report indicates that economic uncertainty has impacted the work of…
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By David Landis, President, LCI When it comes to video, the choices can be overwhelming. YouTube is the giant, but if your client is in the B2B space, Wistia might be a better choice. And what about Vimeo? How do you determine which platform is best for your needs – or your clients’ needs? Our colleagues at the Weidert Group…
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By Greg Bortkiewicz, Landis Communications In October, YouTube took steps to cement itself as a media juggernaut with the introduction of YouTube Red, a paid subscription service. For $9.99 per month, users receive a range of perks, including: Ad-free videos (more on this later…) Offline viewing Background play Free subscription to Google Play Music Original shows At first glance,…
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