The highly anticipated Muck Rack 2023 State of Journalism Report, which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating. Among many other findings, the report indicates that economic uncertainty has impacted the work of…
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By Andie Davis Since its launch, TikTok has taken the social media landscape by storm, reaching over 1 billion users in 2023. Social media platforms like TikTok can be a great way for companies to reach target audiences where they are, especially younger generations. So, why should brands focus their efforts on TikTok? TikTok has an extremely large global reach,…
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By Anne Buchanan of Buchanan Public Relations, our Public Relations Global Network (PRGN) partner in Philadelphia. Video remains a sizzling hot medium for storytelling. Organizations of all sizes and industries are using it to tell their brand story. Some companies produce video in-house; others turn to specialized video production companies for help. But no matter how it gets produced, video…
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What’s your top story for today? The top story we are covering today is fallout from the NFL draft while also focusing on the NBA playoffs. Tell us about your dream assignment. My dream assignment is getting to interview the biggest names in sports from LeBron James, Michael Jordan, Bryce Harper, Tom Brady etc. I am also hoping to do…
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By Gregory Bortkiewicz Following the launch of Facebook Live to a select group of VIP accounts last summer, the social network last month opened up the feature to any profile or page. This marks the next step in Facebook’s continued push towards video (and overall digital domination), and comes as no surprise considering the success of other live video apps…
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By Jennifer Golbus, Senior Account Supervisor I recently staffed a day-long video shoot with the talented team at KGO-TV (ABC-7), filming a segment for LCI client On Lok on KGO’s “Bay Area Life” program. The segment highlights On Lok’s 45th anniversary, showcasing its three major senior services programs: On Lok Lifeways, 30th Street Senior Center and Alcara. We had a…
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By Gregory Bortkiewicz In case you haven’t heard yet, here at LCI we are celebrating our 25th anniversary – we’ve been in business nearly as long as I’ve been alive! We’ll be marking this achievement in a variety of ways during 2016. Last week we launched a Facebook competition offering a $2,500 top prize to a local organization, our way…
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