Helsinki, Finland – Growth Path Ahead

Finland is consistently ranked as the happiest country in the world, and trust is an essential aspect of Finnish society, making it a safe and stable environment for investment. According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat, writes about the business environment in…
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Best PR Stunts, Fails and Learnings of 2023 – Part Two

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part Two: Photos courtesy of Pixabay Twitter as X By Polly Winograd Ikonen I wouldn’t actually call this my favorite PR moment of 2023, but it certainly ranks #1 in the “self-inflicted PR wound” category: The renaming of Twitter as X….
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The Rise of Micro-Influencers

By Brianne Murphy Miller Having the endorsement of someone who uses a product or service can greatly impact an organization’s ability to attract new clients. Many luxury brands hire celebrities, actors, and athletes to be influencers of target audiences in their marketing campaigns and the famous charge famously for their opinions. But what about smaller brands in local markets who…
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Threads’ Way Forward

By Sean Dowdall  Threads Needs to Grow Up Fast – A Roadmap Threads has achieved an astonishingly successful launch by reaching 100+ million users in just five days.  The platform is a newborn baby that doesn’t have the luxury of taking months or years to develop. It needs to run fast to keep its vast community engaged and growing. It…
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The State of Journalism in 2023, according to Muck Rack

The highly anticipated Muck Rack 2023 State of Journalism Report, which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating. Among many other findings, the report indicates that economic uncertainty has impacted the work of…
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Communications is not Optional – Especially Now

By Staff It’s an interesting time to be a communicator. The economic outlook is uncertain, traditional media are struggling to remain relevant, social media continues to be inundated with misinformation – is it any surprise that public sentiment is fickle at best? At the same time businesses and business leaders are expected to speak out and take stands on issues…
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The Tail Wagging The Dog – A Twitter Tale

By Leigh Anne Varney I’m sure you’re familiar with the American idiom “the tail wagging the dog,” which actually hails as far back as the 1870s. Well, this is a tale of a tail-wagging dog who taught me Twitter. Even with three decades of PR and seven years as a journalist under my belt before crossing over to “The Dark…
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Meet the Media: Nikki Medoro

Nikki Medoro is the co-host of the afternoon drive show on KGO radio with Chip Franklin, where they discuss the top stories of the day. We asked Nikki about her work and what else interests her. What’s your top priority at work for today? While I would fully enjoy a day without a Trump headline, today (May 10th, 2018) is not that day….
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Is Facebook becoming Irrelevant?

    By Sarah Mason, Account Coordinator & Office Manager   As newer social platforms rise in popularity, such as Snap and Instagram, many speculate that Facebook is on its way out. Using Facebook when it launched was a very different experience than it is today. It used to be a place solely for photo sharing and status updates where…
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