The highly anticipated Muck Rack 2023 State of Journalism Report, which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating. Among many other findings, the report indicates that economic uncertainty has impacted the work of…
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By Staff It’s an interesting time to be a communicator. The economic outlook is uncertain, traditional media are struggling to remain relevant, social media continues to be inundated with misinformation – is it any surprise that public sentiment is fickle at best? At the same time businesses and business leaders are expected to speak out and take stands on issues…
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by David Landis, LCI President What are the best practices when using social media? That’s a good question. Our Seattle Public Relations Global Network PR affiliate, The Fearey Group, helped answer that with the following blog by Katie Lindquist. This blog originally ran in a slightly different form on September 18, 2020. My takeaways? Wednesday appears to be one of…
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By Leigh Anne Varney I’m sure you’re familiar with the American idiom “the tail wagging the dog,” which actually hails as far back as the 1870s. Well, this is a tale of a tail-wagging dog who taught me Twitter. Even with three decades of PR and seven years as a journalist under my belt before crossing over to “The Dark…
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Nikki Medoro is the co-host of the afternoon drive show on KGO radio with Chip Franklin, where they discuss the top stories of the day. We asked Nikki about her work and what else interests her. What’s your top priority at work for today? While I would fully enjoy a day without a Trump headline, today (May 10th, 2018) is not that day….
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By Sarah Mason, Account Coordinator & Office Manager As newer social platforms rise in popularity, such as Snap and Instagram, many speculate that Facebook is on its way out. Using Facebook when it launched was a very different experience than it is today. It used to be a place solely for photo sharing and status updates where…
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Social media is an important tool for most businesses, but how many are maximizing the potential that platforms such as Facebook, Twitter and Instagram have to offer? It’s important to look past the number of followers or fans and understand the actions that people are taking. To that end, we wanted to share this great blog from June 22 by The…
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5 Powerful Periscope Payoffs By David Landis, LCI President I recently had the pleasure of co-hosting a seminar for PR News’ August 10 Social Media Summit with my colleague and pal James Mowdy (@JamesJetsOften), head of B/Spoke, a brand consultancy. The subject? How best to use Twitter’s Periscope to amplify your business’ video strategy. What follows is a summary of…
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