The Tail Wagging The Dog – A Twitter Tale

By Leigh Anne Varney I’m sure you’re familiar with the American idiom “the tail wagging the dog,” which actually hails as far back as the 1870s. Well, this is a tale of a tail-wagging dog who taught me Twitter. Even with three decades of PR and seven years as a journalist under my belt before crossing over to “The Dark…
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Meet the Media: Nikki Medoro

Nikki Medoro is the co-host of the afternoon drive show on KGO radio with Chip Franklin, where they discuss the top stories of the day. We asked Nikki about her work and what else interests her. What’s your top priority at work for today? While I would fully enjoy a day without a Trump headline, today (May 10th, 2018) is not that day….
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Is Facebook becoming Irrelevant?

    By Sarah Mason, Account Coordinator & Office Manager   As newer social platforms rise in popularity, such as Snap and Instagram, many speculate that Facebook is on its way out. Using Facebook when it launched was a very different experience than it is today. It used to be a place solely for photo sharing and status updates where…
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Tracking your Company’s Social Media ROI

Social media is an important tool for most businesses, but how many are maximizing the potential that platforms such as Facebook, Twitter and Instagram have to offer? It’s important to look past the number of followers or fans and understand the actions that people are taking. To that end, we wanted to share this great blog from June 22 by The…
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Should My Brand Use Twitter’s Periscope?

5 Powerful Periscope Payoffs By David Landis, LCI President I recently had the pleasure of co-hosting a seminar for PR News’ August 10 Social Media Summit with my colleague and pal James Mowdy (@JamesJetsOften), head of B/Spoke, a brand consultancy. The subject? How best to use Twitter’s Periscope to amplify your business’ video strategy.  What follows is a summary of…
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