The highly anticipated Muck Rack 2023 State of Journalism Report, which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating. Among many other findings, the report indicates that economic uncertainty has impacted the work of…
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Tag: tiktok
A PR Professional’s Introductory Guide to TikTok
By Andie Davis Since its launch, TikTok has taken the social media landscape by storm, reaching over 1 billion users in 2023. Social media platforms like TikTok can be a great way for companies to reach target audiences where they are, especially younger generations. So, why should brands focus their efforts on TikTok? TikTok has an extremely large global reach,…
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Social changes in times of public crisis
This post comes courtesy of Marissa Baker with our Public Relations Global Network partner, HMA Public Relations, in Arizona. ***** During the current public health crisis, many platforms are pushing to roll out new features sooner rather than later. Video streaming services like Disney+ and Hulu have released highly anticipated movies earlier than planned to offer more entertainment for those…
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