What is Thought Leadership?

By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. What is a thought leader? Thought leaders are subject-matter experts who have built a loyal following by sharing knowledge and skills in specific areas. Thought leaders provide timely, relevant content…
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How to Build Thought Leadership

Brianne Murphy Miller, LCI Great ideas in a vacuum are useless. Thought leadership is more than just “blowing your own horn.” It is sharing information with an audience that is actionable, useful and predictive. So, how do you start to be a voice that is heard and trusted? Start with your brand. What are your brand attributes and keywords? It…
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Building a Thought Leadership Program During a Pandemic

By Brianne Miller, Senior Counselor Traditionally, speaking opportunities and panel discussions have always served as cornerstones of any thought leadership program. Participating in a “live” discussion allows the audience to get a better feel for the speaker’s personality – not to mention the ample opportunities for networking before and after the event. How do you build a successful program when…
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