What is Tech PR?

By Brianne Miller, LCI Back in the day (say, the early 2000s), tech public relations was pretty much one giant category. If your client/business created or sold an online tool or offline hardware, you were doing “tech PR.” Much has changed. Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech,…
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Meet The Media: Gene Roe, editor of Lidar News

By Sean Dowdall, LCI General Manager Gene Roe is the founder and managing editor of LiDAR News.  Landis Communications Inc.’s work with our client Velodyne Lidar connected us to Gene and his publication.  Gene is an engineer and entrepreneur, founding and assisting emerging technology companies in their growth.  Gene lives virtually online – and also in New Hampshire.  Tell us…
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How is Public Relations Changing?

    By Brianne Murphy Miller, director at Landis Communications Inc.   Public Relations Global Network (PRGN) was founded 25 years ago to expand local knowledge and to discover how to best serve clients in multiple markets. Like-minded independently owned and operated firms gathered together to share best practices, win worldwide business and enjoy the camaraderie of peers. But a lot…
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How does Traveling Benefit You?

By Anne Buchanan of Buchanan Public Relations, our Public Relations Global Network Partner in Philidelphia. I recently returned from Japan, where I traveled to attend the fall meeting of the Public Relations Global Network. PRGN marked its 25th anniversary at this conference. This was an especially meaningful milestone to me, as we – along with HMA Public Relations, The Fearey Group and Stevens Strategic Communications – are…
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LCI’s Holiday Gift Guide

LCI’s 2017 Gift Guide By Ashley Boarman, account supervisor How is it that time of year already? Here are the client gifts LCI’s been busy promoting and sharing this holiday season. From the burgeoning chef to the nature buff in your life, there’s something creative for everyone on your ‘nice’ list.   For the Foodie This copper lazy susan from client…
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Technology in Motion Detroit Event Could Be Perfect Venue for Auto / Tech Mobility Suppliers

By Bianchi PR, our Public Relations Global Network (PRGN) partner in Detroit. Technology start-ups looking to break into the competitive automotive arena, as well as automakers and suppliers looking for partners to help develop the next generation of vehicles, may now have a new gathering place – the Technology in Motion (TIM) Detroit event. Much more focused and specialized than…
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The Evolving Role of Social Media and Technology

By Gregory Bortkiewicz, Account Executive I’ve always been a keen follower of social media trends, and in recent weeks I’ve been giving thought to the ever-changing role of social media in society. A few things steered my mind in this direction. I thought I’d share with you now and would love to hear your feedback. At Home – Virtual Reality…
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