Tag: Strategy

By Polly Winograd Ikonen and Andy Lowe If you wish to make an apple pie from scratch, you must first invent the universe – Carl Sagan Carl Sagan, the renowned cosmologist and science evangelist, used the above quote to illustrate the order of existence – but it can also easily be applied to public relations. As a strategic communications agency,…
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By Anne Buchanan of Buchanan Public Relations, our Public Relations Global Network (PRGN) partner in Philadelphia. Video remains a sizzling hot medium for storytelling. Organizations of all sizes and industries are using it to tell their brand story. Some companies produce video in-house; others turn to specialized video production companies for help. But no matter how it gets produced, video…
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