15 Tips for Making a Great Video

By Anne Buchanan of Buchanan Public Relations, our Public Relations Global Network (PRGN) partner in Philadelphia. Video remains a sizzling hot medium for storytelling. Organizations of all sizes and industries are using it to tell their brand story. Some companies produce video in-house; others turn to specialized video production companies for help. But no matter how it gets produced, video…
Read More

Five Essential Steps to Planning a PR Campaign

By Polly Winograd Ikonen, Director Whether you’re launching a new product, announcing a leadership change, sharing challenging news, or just issuing a standard report, there are five essential questions to ask to ensure that your PR campaign is grounded in strategy – and remains there. It’s as simple as who, what, where, when and why. Watch below for my tips…
Read More

The Three R's of New Business Strategy

David Cumpston, Director of Client Services, shares his top three tips on new business strategy. These same tips can also be applied to maintaining relationships and keeping clients, and are one of the things that sets LCI apart from other PR firms. Check out David’s tips in the video below: What are some of your tips when it comes to…
Read More