What to do when your spokesperson makes a mistake

By Leeza Hoyt, president of The Hoyt Organization, our Public Relations Global Network (PRGN) partner based in Los Angeles   We’ve all seen it on the news. The spokesperson heads to the microphone, reads a statement, then begins taking questions. Then, we notice something. He or she makes a mistake. Whether your spokesperson starts speaking off-topic, becomes a “deer in…
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