Can we have a moment, maybe two?

Can we have a moment, maybe two? Two Facebook updates you need to know about By Nick Singer Facebook Moments is six months old and has now become one of the most downloaded photo apps for the iPhone.   The main features of Moments are: Instead of only scanning your existing Facebook albums, Moments pulls from the photos you store on…
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YouTube Red and the World of Online Advertising

By Greg Bortkiewicz, Landis Communications In October, YouTube took steps to cement itself as a media juggernaut with the introduction of YouTube Red, a paid subscription service. For $9.99 per month, users receive a range of perks, including: Ad-free videos (more on this later…) Offline viewing Background play Free subscription to Google Play Music Original shows   At first glance,…
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Food for Thought: Google+ and Psychographics

By Jimin Lee, Landis Communications Psychographics are being explored and implemented in today’s marketing world, and Google+ is testing it out with a new redesign. Contrary to previous understanding of segmentation via demographics, Google+ has decided to group user interests through Collections and Communities, which allows people to join groups depending on their areas of interest. I’m intrigued by the…
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Periscope: Your Best Bet for Breaking Brand News

  By James Mowdy Founder b|spoke Earlier this month, I received a Periscope notification from Finnair on my phone. Their new A350 jet had just landed in Helsinki, fresh from the Airbus facility in the south of France. (Finnair is the first European carrier to fly A350s.) I quickly jumped onto Periscope to watch the A350 taxi towards the terminal. As photographers, videographers, Finnair staff and aviation fans cheered, captured…
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Looking to Capitalise on the Middle East’s Booming Market? Use these PR Tips

By Layth Dajani, Founder and CEO, The Content Factory, our PRGN affiliate based in Dubai Know your audience – it is, with good reason, pretty much the first rule of public relations. The cardinal rule, really. And as an increasing number of international tech firms eye the Middle East’s burgeoning market – Gartner recently forecasted the region’s IT spend to…
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LCI Blog: Search Engine Optimization (SEO) and Public Relations (PR)

By our PRGN affiliate Industrie-Contact AG in Hamburg, Germany Many companies are wondering how to manage communication within the vast quantity of present-day target media. While there only used to be print (consumer and trade press) and electronic (TV and radio) media, the Internet’s triumph has led to an unimaginable degree of complexity. Media websites and e-newsletters, thematic portals, forums,…
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