Turn Leads into Clients with a Strong First Impression

By Danielle Martindale, digital marketing strategist at Mannix Marketing The phrases “dress for success” and “first impressions are everything” are common throughout the business world – and for good reason. The first impression is a powerful business tool. When used properly this tool can command respect, exude authority, and turn leads into clients. First impressions go far beyond how you…
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Meet LCI’s Newest Recruit

By Sarah Mason, Account Coordinator July 17 was my first day at Landis Communications Inc. After a full year of staying in contact with David Cumpston, a director at LCI, and checking in with him about positions, the firm called me about a position that had just opened. I came into the office for an interview on Tuesday, July 11…
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Tracking your Company’s Social Media ROI

Social media is an important tool for most businesses, but how many are maximizing the potential that platforms such as Facebook, Twitter and Instagram have to offer? It’s important to look past the number of followers or fans and understand the actions that people are taking. To that end, we wanted to share this great blog from June 22 by The…
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Meet Ad verum, LCI’s PRGN partner in Vilnius, Lithuania

By Akvile Vzesniauskaite, Creative Manager at Ad verum In a few sentences, please tell us about your firm, your role and what makes your agency unique. We truly believe our attitude is unique – whatever we do, we do it with passion and complete dedication. If we don’t like our work, we don’t charge. If we see that we won’t…
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PR in 2017 – What Lies Ahead?

By HMA PR, our PRGN partner based in Phoenix, AZ. Time to dust off the crystal ball and gaze into the year ahead. Because we are a member of the Public Relations Global Network (PRGN), we happen to have crystal balls all over the world. Here’s what some of our international partners had to say about PR in the coming year: Christina Rytter –…
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The Evolving Role of Social Media and Technology

By Gregory Bortkiewicz, Account Executive I’ve always been a keen follower of social media trends, and in recent weeks I’ve been giving thought to the ever-changing role of social media in society. A few things steered my mind in this direction. I thought I’d share with you now and would love to hear your feedback. At Home – Virtual Reality…
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A Picture’s Worth

Nick Singer, Account Coordinator Instagram recently rolled out its highly anticipated “Insights” feature, which provides analytics about a user’s account directly within the app. With over 500 million people using Instagram, this tool will have a huge impact for big social media users and PR folks who run clients’ Instagram accounts. Once you add Insights to your account, the initial…
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And the Winner is…

By Gregory Bortkiewicz, Landis Communications As part of our 25th anniversary celebrations here at LCI, we ran a Facebook competition during the month of April to donate $2,500 to one local nonprofit – here’s the blog I wrote to announce the contest. In addition to voting for a winning entry from one of four San Francisco Bay Area nonprofits, we…
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Facebook Live: Five Top Tips for Brands

By Gregory Bortkiewicz Following the launch of Facebook Live to a select group of VIP accounts last summer, the social network last month opened up the feature to any profile or page. This marks the next step in Facebook’s continued push towards video (and overall digital domination), and comes as no surprise considering the success of other live video apps…
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Can we have a moment, maybe two?

Can we have a moment, maybe two? Two Facebook updates you need to know about By Nick Singer Facebook Moments is six months old and has now become one of the most downloaded photo apps for the iPhone.   The main features of Moments are: Instead of only scanning your existing Facebook albums, Moments pulls from the photos you store on…
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