PR in 2017 – What Lies Ahead?

By HMA PR, our PRGN partner based in Phoenix, AZ. Time to dust off the crystal ball and gaze into the year ahead. Because we are a member of the Public Relations Global Network (PRGN), we happen to have crystal balls all over the world. Here’s what some of our international partners had to say about PR in the coming year: Christina Rytter –…
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The Evolving Role of Social Media and Technology

By Gregory Bortkiewicz, Account Executive I’ve always been a keen follower of social media trends, and in recent weeks I’ve been giving thought to the ever-changing role of social media in society. A few things steered my mind in this direction. I thought I’d share with you now and would love to hear your feedback. At Home – Virtual Reality…
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A Picture’s Worth

Nick Singer, Account Coordinator Instagram recently rolled out its highly anticipated “Insights” feature, which provides analytics about a user’s account directly within the app. With over 500 million people using Instagram, this tool will have a huge impact for big social media users and PR folks who run clients’ Instagram accounts. Once you add Insights to your account, the initial…
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And the Winner is…

By Gregory Bortkiewicz, Landis Communications As part of our 25th anniversary celebrations here at LCI, we ran a Facebook competition during the month of April to donate $2,500 to one local nonprofit – here’s the blog I wrote to announce the contest. In addition to voting for a winning entry from one of four San Francisco Bay Area nonprofits, we…
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Facebook Live: Five Top Tips for Brands

By Gregory Bortkiewicz Following the launch of Facebook Live to a select group of VIP accounts last summer, the social network last month opened up the feature to any profile or page. This marks the next step in Facebook’s continued push towards video (and overall digital domination), and comes as no surprise considering the success of other live video apps…
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Can we have a moment, maybe two?

Can we have a moment, maybe two? Two Facebook updates you need to know about By Nick Singer Facebook Moments is six months old and has now become one of the most downloaded photo apps for the iPhone.   The main features of Moments are: Instead of only scanning your existing Facebook albums, Moments pulls from the photos you store on…
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YouTube Red and the World of Online Advertising

By Greg Bortkiewicz, Landis Communications In October, YouTube took steps to cement itself as a media juggernaut with the introduction of YouTube Red, a paid subscription service. For $9.99 per month, users receive a range of perks, including: Ad-free videos (more on this later…) Offline viewing Background play Free subscription to Google Play Music Original shows   At first glance,…
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Food for Thought: Google+ and Psychographics

By Jimin Lee, Landis Communications Psychographics are being explored and implemented in today’s marketing world, and Google+ is testing it out with a new redesign. Contrary to previous understanding of segmentation via demographics, Google+ has decided to group user interests through Collections and Communities, which allows people to join groups depending on their areas of interest. I’m intrigued by the…
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Periscope: Your Best Bet for Breaking Brand News

  By James Mowdy Founder b|spoke Earlier this month, I received a Periscope notification from Finnair on my phone. Their new A350 jet had just landed in Helsinki, fresh from the Airbus facility in the south of France. (Finnair is the first European carrier to fly A350s.) I quickly jumped onto Periscope to watch the A350 taxi towards the terminal. As photographers, videographers, Finnair staff and aviation fans cheered, captured…
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