Social Media – Like It or Not, You Need It

By Andie Davis Like it or not, your company needs social media – here’s why: Over half the world is on social media. 4.7 billion people worldwide are on social media, according to new data, with most individuals spending two and a half hours a day scrolling their feeds. Over the past twelve months, more than 227 new users have…
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Influencer Marketing: More Conversation Than Transaction

By Brianne Murphy Miller Turns out you can teach an old dog new tricks… For a few years now, the communications industry has preached “influencer marketing” as almost one-dimensional. In return for a paid placement or some other sort of quid pro quo (product, free hotel nights, etc.), influencers would provide endorsement via their social media channels. Simple. Quick. I…
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Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. To see the original post, please see here. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand…
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Why should brands use social media for their business?

By Robin Carr, LCI Social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial. So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience Twitter, Facebook and Instagram are extremely popular…
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Do I Need a Social Media Marketing Manager?

By Robin Carr, LCI To answer the question, let’s examine the history and the data. Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” The 2019 Pew Research Center report on social media use…
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Five Tips to Improve your Social Media Marketing

By Polly Winograd Ikonen As a communications and marketing professional, you obviously know that having your company or client on social media platforms is critical.  But simply creating organic posts is no longer enough to generate the engagement you seek. The term ‘social media marketing’ can be used to describe all kinds of promotional activities on these platforms. In this…
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What are the best practices for social media?

by David Landis, LCI President What are the best practices when using social media? That’s a good question. Our Seattle Public Relations Global Network PR affiliate, The Fearey Group, helped answer that with the following blog by Katie Lindquist. This blog originally ran in a slightly different form on September 18, 2020. My takeaways? Wednesday appears to be one of…
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Social Media Primer: Which Platform Is Right For Your Business?

“Social Media is ubiquitous these days,” says LCI President David Landis. “I found this post, written by Bailie Pelletier from our Seattle PR Public Relations Global Network agency affiliate, The Fearey Group, particularly helpful. It delineates which platform is right for which business. My takeaways? That males between 25-34 are most active on Facebook; that Instagram is ideal for B2C…
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Social changes in times of public crisis

This post comes courtesy of Marissa Baker with our Public Relations Global Network partner, HMA Public Relations, in Arizona. ***** During the current public health crisis, many platforms are pushing to roll out new features sooner rather than later. Video streaming services like Disney+ and Hulu have released highly anticipated movies earlier than planned to offer more entertainment for those…
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Introducing the new Landispr.com

By Craig MacLellan, Senior Account Executive If you’re a regular visitor to landispr.com, you’ll notice that our website has had a beautiful new facelift (like all the best Hollywood stars!). The image on our homepage says it all: iconic California redwoods, which represent growth, stability and upward movement – just like what we try to do for our clients every…
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