San Francisco prepares to shelter in place for three weeks

In lieu of what you would normally find in this space, we as communicators have decided to bring the topic of the coronavirus pandemic into conversation. San Francisco Mayor London Breed announced today that city residents will be ordered to shelter in place due to the coronavirus pandemic starting at midnight.  This extreme and historic measure – in place for most of the…
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Client Save the Redwoods League turns 100

Client Spotlight: Save the Redwoods League celebrates its centennial By Ashley Boarman, Account Supervisor Save the Redwoods League is a nonprofit whose mission is to protect and restore redwood forests and connect people to their peace and beauty so these wonders of the natural world flourish. Established in 1918, the League is celebrating its centennial this year! In the last 100 years,…
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Achievable New Year’s resolutions

This January, the LCI staff reflects on their personal and professional resolutions for 2018.   David Landis: David wants to learn more about artificial intelligence and how it can be leveraged for communications efforts on behalf of LCI’s clients. The travel bug bit David long ago and he enjoys jet-setting around the world. In 2017 he visited Japan, South Korea,…
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Is Facebook becoming Irrelevant?

    By Sarah Mason, Account Coordinator & Office Manager   As newer social platforms rise in popularity, such as Snap and Instagram, many speculate that Facebook is on its way out. Using Facebook when it launched was a very different experience than it is today. It used to be a place solely for photo sharing and status updates where…
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How to Gain Coverage in the Absence of Breaking News

By Shayna Chapel of The Castle Group, our Public Relations Global Network (PRGN) partner in Boston, Massachusetts The media moves at lightning speed, especially in today’s environment when a story breaks every half hour. This means it’s challenging at times to reach out to media with stories that won’t make the front page. But what happens when you don’t have…
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The PRGN Instagram Takeover

By Sarah Mason Last week, my colleague Ashley Boarman took over the Public Relations Global Network (PRGN) Instagram account. As an avid social networker herself, Ashley gained an insight that only could come from posting to a professional, worldwide account. She expected this project to be similar to managing her own Instagram account, but she found many more caveats when…
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5 Steps to Finding the Right PR firm

By David Landis, President, LCI Having been in the public relations business for more than two decades, I’m often asked by business people how to find the right PR firm for their needs. Finding the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a few frogs to find your soul mate. To bypass…
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West vs. East: Differences between PR – and life – on the Coasts

By David Cumpston, Director, Landis Communications Inc. I just returned from a weeklong trip to New York, more than four years after my last visit. Being the urban aficionado that I am, I didn’t mean to stay away for so long – life just took hold and I ended up visiting several new places instead of hitting up those “been…
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A Different Kind of Public Relations

By Nick Singer, Account Coordinator The daily life of a communications professional can be so overwhelming that one sometimes forgets about the real struggles going on within our own community (San Francisco in LCI’s case). From its great foodie scene and a growing population of intelligent, forward-thinking young people who are filling the City’s many tech-related jobs, San Francisco is blessed. However, San Francisco is masterfully…
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The Benefits of Pro Bono Public Relations

By Gus Nodal, Senior Account Executive I learned about pro bono public relations some 10 years ago while chatting with a friend who was working at the STOP AIDS Project in San Francisco. He mentioned they needed to write a press announcement for a new program they were implementing. At that time, despite being a fairly inexperienced PR professional, I offered…
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