A recent segment on our local nightly TV news caught my attention initially because of the subject matter, but halfway through the piece my PR sensibilities kicked in and I was shocked at what I was seeing. The San Francisco Bay Area, oftentimes at the forefront of tech innovation, is at it again. One of the newest trends taking center…
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By Eric L. Steckel, LCI’s Digital Media Strategist As the second largest search engine on the web, YouTube is now the 800 pound gorilla in the online video world. If you’re creating video content, you need to have it on YouTube. However, just posting videos is nowhere near enough. It’s important to ensure that your video content is part…
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Hi, I’m Samantha Cuerington, LCI’s newest intern. I graduated from Saint Mary’s College of California in May, and soon after walking across the stage, I was given the opportunity to join the LCI team. A few months ago, one of LCI’s former team members wrote about the creation of the Facebook Graph Search and how it can help PR professionals….
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By David Landis LCI President and President of Public Relations Global Network It’s pretty much a given in the public relations industry these days. If you’re just starting out in your career, there’s a bit of a Catch-22. You need experience to get a PR job, but how do you get that experience without a job?…
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By: Matt Stone, a digital marketing and Web management blogger, from our PRGN affiliate, GroundFloor Media in Denver, Colorado. What is the real value of social media engagement? Social media pioneers continue to develop effective new strategies for social media platforms that improve the way organizations communicate,transfer and manage relationships. There are a couple of…
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Hi, this is Eric Steckel, LCI’s new Digital/Video Media Strategist. After running, my own business, Bars+Tone, for 11 years, I’ve just joined the LCI staff to help clients realize how best to use digital and video strategies to generate content, drive traffic and build buzz. Here are 5 easy-to-implement strategies that can help you build your brand. If digital media…
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By Linneen Warren, a summer intern, from our PRGN affiliate Xenophon Strategies in Washington, D.C. If Facebook were a friend of mine, he’d be the ‘one-upper.’ Facebook would be the guy who always has to be bigger and better than me and every other person he meets, although I honestly don’t think our friendship would last very long….
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By Donna Berry Glass, Senior Counselor It’s summer, and summer means fun, so when I read this entertaining article in the San Francisco Chronicle the other day titled, “What San Franciscans Love to Hate,” it inspired a creative idea for this blog post. There are many many reasons to love San Francisco. The architecture, the views of the bay, the…
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