Tag: ROI

By Brianne Murphy Miller Get a bunch of agency-side communicators in a room together and the conversation invariably shifts to client work. We’re known as a group that likes to talk (communicators, natch) and luckily it’s a congenial business. We have a tendency to share what worked and what didn’t with colleagues and competitors alike.   What’s the second most-discussed subject?…
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By Brianne Miller, Senior Counselor When the team at LCI starts talking with prospects about their marketing and communications needs, invariably several important questions arise. We decided to compile a list of those that are most-asked and answer them below: What is the ROI? How do you measure the effectiveness of a program? We have pioneered metrics-based ROI with our…
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