Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance (ESG) factors influence event planning. The triple bottom line leans into…
Read More
Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng – Novitas Communications. For the original blog, please visit here. After the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll. A recent…
Read More
By Polly Winograd Ikonen, LCI “There is no truth. There is only perception.” When he expressed this sentiment, 19th-century French author Gustave Flaubert could have known nothing of the quagmire of 21st-century cancel culture and truth wars. So one can only assume that perception – a.k.a. reputation – has been a human obsession for quite some time. As your mother…
Read More
By Sean Dowdall “They have quite a reputation!” When you heard that about a brand years ago, that usually meant something bad. That has the same connotation in our digital communications world of today. Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully…
Read More
