By Polly Winograd Ikonen Anticipatory beats reactive: learning to read the signals early The good news is that communications teams have more capability available to them than ever before, including AI tools you can configure to act as tireless front-line scouts. The discipline the industry is converging on is anticipatory communications: the shift from responding to what has already happened…
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By Polly Winograd Ikonen Reputation Health: Why Your Brand Needs a Fitness Plan, Not Just a First Aid Kit Reputation isn’t something you manage after it breaks. It’s something you build every day, across every department, so that it holds when you need it most. Let’s talk about your health. You work out. You see your doctor for annual physicals….
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By Abbie S. Fink This is a republished blog by Abbie S. Fink, President of HMA Public Relations and PRGN’s MarCom Chair. For the original blog, please click here. Brand influence has never been particularly easy to measure. Organizations can track media coverage, social engagement, website traffic, sales, and other concrete outcomes, but knowing what can be measured is different from knowing…
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Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance (ESG) factors influence event planning. The triple bottom line leans into…
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Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng – Novitas Communications. For the original blog, please visit here. After the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll. A recent…
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By Polly Winograd Ikonen, LCI “There is no truth. There is only perception.” When he expressed this sentiment, 19th-century French author Gustave Flaubert could have known nothing of the quagmire of 21st-century cancel culture and truth wars. So one can only assume that perception – a.k.a. reputation – has been a human obsession for quite some time. As your mother…
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