By Gus Nodal, SAE at LCI Why would a reporter dread reading an email or picking up a phone call from a PR professional? The answer is simple: some PR pros only focus on their self-interests and completely ignore the basic idea of relating to the media. In an effort to help our blog readers get to know the media…
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By Shelby Ray, Account Executive at HMA Public Relations, our PRGN partner in Phoenix Public relations practitioners understand the effectiveness of media relations, but these efforts may not always be valued by their clients because it isn’t fully understood. Some professionals must spend time explaining how media relations works and why it’s effective in reaching company goals. The Importance…
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By Gus Nodal, Senior Account Executive Back in my early PR years, I would call every reporter on my media list. I would occasionally find a few reporters willing to listen to my nervous pitch and if I was lucky, someone would bite and actually write a story. When I look back now, I realize I was most likely interrupting…
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