How Public Relations Helps Brands Sell

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. For the original blog, please visit here. Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations…
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VIDEO: Meet the team: Andie Davis, Account Coordinator

By LCI’s newest member, Andie Davis This week’s vlog is dedicated to introducing the newest member of the LCI team, Andie Davis. Andie is a recent University of Oregon graduate with a Bachelor of Science in public relations. She is more than ready to take on her role as account coordinator. Welcome, Andie!   Watch our video (below)   Got…
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The Tail Wagging The Dog – A Twitter Tale

By Leigh Anne Varney I’m sure you’re familiar with the American idiom “the tail wagging the dog,” which actually hails as far back as the 1870s. Well, this is a tale of a tail-wagging dog who taught me Twitter. Even with three decades of PR and seven years as a journalist under my belt before crossing over to “The Dark…
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