Meet the Media: Tanya Gazdik, Automotive Editor with MediaPost

Are you ready to vroom? Our PRGN agency partner in Detroit, Bianchi Public Relations, recently caught up with Tanya Gazdik, MediaPost automotive editor and senior reporter. Among her other beats, Tanya also covers financial services, travel, pet brands and sports — in addition to writing about marketing and advertising by major companies.  Please click here to see the original post…
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Q&A with Henry Schulman, Giants Beat Reporter for the San Francisco Chronicle

By Leigh Anne Varney, Senior Account Supervisor I recently caught up with my friend, Henry Schulman, for his take on work and life during the pandemic. From his ever-evolving daily routine to his social media stardom, Henry’s love for journalism and sports is an inspiration to me and his fans. This is his 33rd season as a baseball writer: he…
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Sports Marketing During a Pandemic

By Robin Carr, Senior Counselor Dr. Anthony S. Fauci, director of the National Institute for Allergy and Infectious Diseases, recently told The New York Times that he runs daily to relieve stress. However, what he really wants – like so many sports fans – is to go to a baseball game. He’s sorely missing his favorite team, the Washington Nationals….
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5 Tips for Communicating During A Pandemic

By David Landis, President There’s no doubt that already COVID-19 has changed the way we live, the way we shop, the way we interact with others – and, of course, the way we do business. Especially, it’s changed the way we communicate. Zoom is the norm, newsletters abound with advice and suddenly you’re hearing from everyone including a consultant who…
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Telehealth is Having its Moment: Transitioning to Virtual Healthcare During Uncertain Times

By Betsy Levy, Vice President Seemingly overnight, all eyes began focusing on telemedicine (or “telehealth”) and there’s a good reason why. While the Centers for Disease Control and Prevention (CDC) and government officials nationwide urge the public to stay home, they’re also encouraging those who are sick to avoid in-person treatments or assessments unless they’re deemed a medical emergency. It’s…
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What is Public Relations?

What is Public Relations? By David Landis, LCI President Even though I’ve worked in this field for more than 30 years, family members and friends still ask me, “What IS public relations?” And with good reason. It’s not an easy industry to define. Webster’s says: “public relations is the business of inducing the public to have understanding for and goodwill…
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Top Lessons PR Students Learned from their PRGN Internship

This blog originally appeared on the website of the Public Relations Global Network and features LCI’s fall intern, Lauren Feldis. The blog was written by Kathrn Lauro of Bianchi Public Relations in Detriot. Internships are an important asset for students starting their public relations careers. Each internship experience varies from agency to agency, presenting many opportunities for young professionals to…
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PR Predictions for 2020

By David Landis, CEO and President It’s that time of year again: as 2019 comes to a close, we’re all staring into that crystal ball, wondering what the future holds for public relations in 2020. I asked our worldwide PR affiliates from the Public Relations Global Network for their ideas. Here’s a smattering of what’s in store for PR. Happy…
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When Should PR be Brought into the Mix?

By Anne Buchanan, president at Buchanan Public Relations LLC In the last ten days, we have received two phone calls from prospective clients seeking PR support for upcoming initiatives. In both cases, they were calling us months – possibly even a year – too late. The first call came from the U.K. A significant dignitary planned to visit the U.S.,…
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Achievable New Year’s resolutions

This January, the LCI staff reflects on their personal and professional resolutions for 2018.   David Landis: David wants to learn more about artificial intelligence and how it can be leveraged for communications efforts on behalf of LCI’s clients. The travel bug bit David long ago and he enjoys jet-setting around the world. In 2017 he visited Japan, South Korea,…
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