By Polly Winograd Ikonen Anticipatory beats reactive: learning to read the signals early The good news is that communications teams have more capability available to them than ever before, including AI tools you can configure to act as tireless front-line scouts. The discipline the industry is converging on is anticipatory communications: the shift from responding to what has already happened…
Read More
By Polly Winograd Ikonen Reputation Health: Why Your Brand Needs a Fitness Plan, Not Just a First Aid Kit Reputation isn’t something you manage after it breaks. It’s something you build every day, across every department, so that it holds when you need it most. Let’s talk about your health. You work out. You see your doctor for annual physicals….
Read More
It’s a good week at Landis. We’re proud to share that Landis Communications Inc. (Landis) has been named to PRNEWS’ 2027 Agency Elite Top 120, the industry’s most respected roster of PR and communications firms. The list, unveiled on September 9, recognizes agencies of every size and specialty for the kind of work that actually moves the needle for clients,…
Read More
By Abbie S. Fink This is a republished blog by Abbie S. Fink, President of HMA Public Relations and PRGN’s MarCom Chair. For the original blog, please click here. Brand influence has never been particularly easy to measure. Organizations can track media coverage, social engagement, website traffic, sales, and other concrete outcomes, but knowing what can be measured is different from knowing…
Read More
By Makenzi Jordan Rodriguez A great story doesn’t automatically become a news story If a story is interesting enough, reporters will find it…eventually. But every day, journalists are sorting through breaking news, assignment tips, pitches, press releases and their own reporting, and there are plenty of genuinely compelling stories that never reach the right reporter. Timing is everything. A PR…
Read More
By Makenzi Jordan Rodriguez For years, one of the best feelings in public relations has been seeing a client at the top of a Google search. Search their name, organization or area of expertise, and there it is: a recent article, interview or feature we helped secure. But people aren’t just searching. They’re asking. Instead of typing a handful of…
Read More
By Makenzi Jordan Rodriguez When did “thank you” become optional? PR moves at lightning speed. We pitch, follow up, coordinate interviews with press, send media assets, monitor media coverage, and then immediately move to the next thing. Somewhere in that cycle, a simple “thank you” can get overlooked. Journalists don’t owe publicists coverage. That’s part of the game and what…
Read More
By Abbie S. Fink This is a republished blog by Abbie S. Fink, President of HMA Public Relations and PRGN’s MarCom Chair. For the original blog, please click here. For years, organizations have measured success by what people know about them: brand awareness, impressions, media coverage, and website traffic. And although these metrics still matter, they are no longer enough….
Read More
By Polly Ikonen There’s a saying: If you want to go fast, go alone. If you want to go far, go together. Land conservation is definitely a long game, and land, especially here in California, is expensive. So, a successful conservation project usually involves multiple partners. As the media relations team of record for numerous land conservation organizations, Landis has…
Read More
By Sean Dowdall, President, Landis Communications Inc. I’ve spent the past few years watching healthcare communications get more complicated. Between AI adoption, drug pricing pressure, patent cliffs and a news cycle that never slows down, health and pharma clients need partners who understand policy, science and public sentiment all at once, often across multiple countries at the same time. That’s…
Read More
