What is Public Relations?

By Andie Davis, LCI Ever wonder what the difference between PR and advertising is? The history of PR? The day-to-day of a PR professional? How about PR best practices? LCI’s Andie Davis explains all in less than five minutes. Check out the video below: Video Transcription Hi everyone, Andie Davis here from LCI. Today I’m going to take you through…
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5 Outcomes to Expect From Your PR Campaign

By Brianne Miller, LCI You’ve taken the plunge and designed a PR campaign that you hope will advance your goals. You’ve written plans, the team is in place and stakeholders are on board. That’s a lot of work for…? That’s right. Begin with the end in mind! Here are five outcomes you should expect from any well-designed and implemented PR…
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What Makes a Good Client?

This blog originally appeared on HMA Public Relations‘ website. HMA Public Relations is our Public Relations Global Network partner in Arizona. Blog courtesy of Abbie Fink from HMA Public Relations Finding and securing new business is an ongoing process for any professional services firm — it can happen anywhere at any time, including a baseball game. However, the best source…
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Top Websites, Blogs and Magazines for PR Pros

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. PRGN is a connected network of 50 public relations firms serving key markets around the world. Although they are not on the list, PRSA San…
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Creating Credible Relationships With Journalists

By Robin Carr, LCI Several years ago, I attended a conference that was geared to both reporters and public relations professionals. During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” I was stunned. This was not what I was taught as a PR major at San…
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The 5 Qualities of Successful PR Pros

by LCI’s Senior Counselor Brianne Miller (Video) (1/11/21) What are the top 5 qualities that make for a successful PR pro? Watch as LCI’s Brianne Miller explains. What qualities do you think make for a responsible communications professional? Comment below or email Brianne at: [email protected]  Related Articles: Traits of A Solid PR Professional (PR Week, 1/25/13) The Ten Characteristics of…
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Is There A Future For Media Relations?

by David Landis, LCI President It’s the new year: a time for high hopes, refreshed energies and renewed perspectives. So, as good PR professionals, we’re always looking for the best ways to communicate our clients’ stories. With social media, digital marketing and new platforms arriving daily, where should public relations experts turn? Predictably, we usually come back to the age-old…
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What’s in store for communications in 2021?

by David Landis, LCI President Wrapping up a challenging year (to say the least), all the prognosticators come out, predicting this and that for 2021. The world of public relations is no different. So I asked my international PR colleagues from the Public Relations Global Network for their predictions. I got answers from all over the globe – many of…
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Six Tips: How SEO Can Power Your New Business Strategy

By David Landis, President and CEO I’m often asked, “How do you generate new business leads?” There’s no silver bullet to answer that question, but if I had to pick one strategy it would be: the power of Search Engine Optimization (SEO). LCI just celebrated its 30-year anniversary in October. For probably the past 15 years, at least 50% (yup,…
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