Doctor’s Check-Up for a Tree? Environmental PR in Action

By Brianne Miller Recently, Landis worked with long-time client Save the Redwoods League (STRL) to amplify an event that’s usually behind the scenes…way behind the scenes. General Sherman, the world’s largest tree – a celebrity! – is located in Sequoia & Kings Canyon National Park. STRL aimed to raise awareness about the importance of giant sequoia health in relation to…
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Reacting To Controversial Topics

This week’s blog is written by Abbie S. Fink, President of HMA Public Relations, our Arizona Public Relations Global Network partner. Abbie discusses the challenges public relations professionals face in managing communication on controversial issues like guns, abortion, climate change, the presidential election and war. For the original blog post, please visit here. The world continues to face wave after wave…
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Connecting to Detroit’s Automotive Media: Highlights from PRSA Detroit Event

This week’s blog post is written by Leslie Dagg, Account Supervisor at Bianchi Public Relations, Inc., our Public Relations Global Network partner in Michigan. Earlier this month, the Public Relations Society of America’s (PRSA) Detroit chapter hosted an illuminating in-person event titled Connecting to Detroit’s Automotive Media. Local PR professionals had the opportunity to engage with a distinguished panel of…
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Top 5 Tips for Navigating Pride PR Respectfully and Effectively

By Makenzi Jordan Rodriguez Although Pride Month is celebrated in June, it should be incorporated into an organization’s values year-round. Every organization should strive to celebrate and embrace diversity, inclusivity, and equality and show support for LGBTQ+ colleagues throughout the year. Pride Month offers many opportunities to demonstrate allyship and authentic support. Here are five tips to help your organization…
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Green Claims Directive: Re-Establishing Trust In Sustainability Communication

This week, we’re sharing insights from our Public Relations Global Network Partner, Martin Lucander, Aspekta AB, on the EU’s new Green Claims Directive. This legislation is designed to tackle corporate greenwashing by implementing strict regulations on sustainability claims in order to restore consumer confidence and promote fair competition. For the original blog, please visit here. With the passing of the Green Claims Directive,…
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PRGN Hong Kong Meeting 2024: Why meeting in person is still important

By Brianne Miller Here at Landis, we’re lucky enough to be part of Public Relations Global Network. This is an association of 50+ agencies around the world that are all independently owned and operated – and experts in their region. That means that I can call my colleague Judy Kuramata at Integrate Communications in Tokyo to ask if she has…
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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. For the original blog post, please visit here. Business Environment in Denmark Denmark has…
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5 Tips For a Successful B2B Tech Communications Campaign

By Brianne Miller B2B tech PR campaigns are special – no really! Full of acronyms and information that changes at the speed of bytes, the tech world commands a special amount of care and preparation before any outbound PR campaign. Here are a few tips: Don’t waste the media’s time – have NEWS. Just because you think that minor change…
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How to Write a Competitive Media Analysis

In life, it’s usually not a great idea to compare yourself to others…but in communications? Invaluable… A competitive media analysis helps your agency’s team and your clients understand, compare and leverage competitors’ messaging and communications tactics. It is valuable input for drafting your clients’ key messages and developing an effective public relations plan. The analysis may also help you develop…
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Top Trade Websites for PR Professionals in 2024

The PR industry moves at lightning speed and it’s important to keep up on trends, tactics and best practices to provide the best client service. Here’s a look at a few go-to sites for those working in Public Relations: O’Dwyer’s is the grande dame of PR trade sites. Started as a newsletter in 1968, it’s grown to include news of agency…
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