PR Best Practices: Strategies Before Tactics

By Polly Winograd Ikonen and Andy Lowe If you wish to make an apple pie from scratch, you must first invent the universe – Carl Sagan Carl Sagan, the renowned cosmologist and science evangelist, used the above quote to illustrate the order of existence – but it can also easily be applied to public relations. As a strategic communications agency,…
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Timing is Everything

By Brianne Miller  According to writer Stefan Emunds, “Time is an illusion, timing is an art.” That holds true with news media relations as much as with all the other things in life that require us to “read the room.”  In the case of news announcements, that room is rather large. The zeitgeist of the media landscape changes by the…
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State of Media Today: Key Takeaways from Cision and Muck Rack

By: Robin Carr When all goes well, the working relationship between a public relations professional and a journalist is something to be admired. It helps to know what the other party is up against, including the challenges, expectations, limitations and objectives that make up the business experience. Cision and Muck Rack recently conducted exhaustive surveys of journalists on the state…
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Q&A with Polly Winograd Ikonen, Senior Counselor

By Landis Staff Can you tell us about your background? My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral,…
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Landis Communications‘ Advice for New PR and Communications Graduates

By Landis Staff Spring is here, which means it is graduation time for many college students. We at Landis would like to welcome our new peers in communications, journalism and public relations. To ease your transition from academia, we asked our team what advice they would give those now entering the professional public relations market. Sean Dowdall, President – Finance…
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Q&A with Robin Carr, Senior Counselor

By Landis Staff Can you tell us about your background? I spent 18 years in sports public relations (San Francisco Giants, Nike, EA Sports) before moving into various corporate PR roles (Ubisoft, Gap, Inc., Kodak) and a couple of startups. I’m a San Jose State University (Spartans!) graduate and a Bay Area native (born in San Mateo, CA). What is…
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Q&A with Andie Davis, Account Executive

By Landis Staff What is your favorite PR campaign you’ve worked on at Landis? If I had to pick one, it would be the Luke Armstrong campaign we worked on with our client, the Centre for Neuro Skills (CNS). Luke endured a traumatic brain injury (TBI) following a tragic plane crash, in which he was the only survivor. CNS worked…
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What is Newsjacking?

By Robin Carr What can an organization do to keep its brand top-of-mind when there’s no news? One technique has an entertaining name, but it’s nothing to laugh about and relatively easy to pull off. The technique is newsjacking. Here’s the pitch: In 2019, Landis Communications Inc. was honored by PRSA San Francisco with two “Foggies:” Small Agency of the…
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Three Ways Your Web Content Can Help Your PR

By Andy Lowe I have not come across a company that doesn’t have a website – though some haven’t been updated or rebranded since the days of DOS. That’s right; I’m old enough to remember DOS. In general, business owners know what to include: who you are, what you sell and why you do it (a lot of companies have…
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What is media relations in public relations?

By Robin Carr  Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.”  From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. And a big benefit for journalists is working with PR folks for presumably easy access to story ideas…
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