The 5 Qualities of Successful PR Pros

by LCI’s Senior Counselor Brianne Miller (Video) (1/11/21) What are the top 5 qualities that make for a successful PR pro? Watch as LCI’s Brianne Miller explains. What qualities do you think make for a responsible communications professional? Comment below or email Brianne at: [email protected]  Related Articles: Traits of A Solid PR Professional (PR Week, 1/25/13) The Ten Characteristics of…
Read More

Is There A Future For Media Relations?

by David Landis, LCI President It’s the new year: a time for high hopes, refreshed energies and renewed perspectives. So, as good PR professionals, we’re always looking for the best ways to communicate our clients’ stories. With social media, digital marketing and new platforms arriving daily, where should public relations experts turn? Predictably, we usually come back to the age-old…
Read More

What’s in store for communications in 2021?

by David Landis, LCI President Wrapping up a challenging year (to say the least), all the prognosticators come out, predicting this and that for 2021. The world of public relations is no different. So I asked my international PR colleagues from the Public Relations Global Network for their predictions. I got answers from all over the globe – many of…
Read More

Six Tips: How SEO Can Power Your New Business Strategy

By David Landis, President and CEO I’m often asked, “How do you generate new business leads?” There’s no silver bullet to answer that question, but if I had to pick one strategy it would be: the power of Search Engine Optimization (SEO). LCI just celebrated its 30-year anniversary in October. For probably the past 15 years, at least 50% (yup,…
Read More

Why PR is Better Than Advertising

Though it’s sometimes difficult to determine the difference between advertising and public relations, Zach Parker with our PRGN partner in Arkansas, Ghidotti Communications, explains why the latter is better than the former. Click here to read his original post or keep reading below and feel free to leave a comment or question for us at the end.  Why PR is…
Read More

LCI Turns 30 / Favorite Campaigns: AIDS Lifeline and match.com

(LCI is celebrating its 30th anniversary (#LCI30) with a look back at some of the firm’s most memorable campaigns as chosen by the staff. This week’s spotlight is on the AIDS Lifeline and match.com campaigns.) The Landis Communications Inc. (LCI) team, with our two PRSA SF Foggies Awards (Best Campaign and Best Agency) in 2019. By David Landis, President and…
Read More

Building a Thought Leadership Program During a Pandemic

By Brianne Miller, Senior Counselor Traditionally, speaking opportunities and panel discussions have always served as cornerstones of any thought leadership program. Participating in a “live” discussion allows the audience to get a better feel for the speaker’s personality – not to mention the ample opportunities for networking before and after the event. How do you build a successful program when…
Read More

Is The Healthcare PR Rulebook Applicable During A Pandemic?

By Leigh Anne Varney, Senior Account Supervisor Let’s talk about the elephant in the room: the COVID-19 pandemic. Not only is there no real end in sight – and it is an understatement to say it has forever changed everything from school schedules to work life – but it’s obvious that healthcare has never been more omnipresent. It’s safe to…
Read More

Meet the Media: Joel Drucker

By Robin Carr, Senior Counselor  A common career path in communications is to go from journalism into public relations. Joel Drucker went in the other direction. From age 23 to 33, he worked in the PR agency world managing accounts for such international firms as Edelman and Burson-Marsteller. But keen most of all to be a writer, Joel in 1993…
Read More

Crisis Communications Checklist – Are You Ready?

(Thanks to our Detroit PR partner, Bianchi Public Relations) By David Landis, President The most dangerous crisis is the one for which your organization is unprepared. Crises happen all the time. COVID-19 is one of the most far-reaching crises in recent history and has affected thousands of businesses. Since it has struck, the pandemic has presented many challenges – and…
Read More