LCI Blog: Search Engine Optimization (SEO) and Public Relations (PR)

By our PRGN affiliate Industrie-Contact AG in Hamburg, Germany Many companies are wondering how to manage communication within the vast quantity of present-day target media. While there only used to be print (consumer and trade press) and electronic (TV and radio) media, the Internet’s triumph has led to an unimaginable degree of complexity. Media websites and e-newsletters, thematic portals, forums,…
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LCI Blog: Tips to Improve Your PR Storytelling

        By Wendy Artman, Senior Director of Communications, from our PRGN affiliate GroundFloor Media in Denver, Colorado. I was on a road trip with my family recently and we had some time to kill. We decided to take turns telling stories and after we each had a run at it, we shared our favorite. My nine-year-old’s account of the…
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LCI Blog: Facebook Face-Lifts News Feed

By Valeria Prencipe, Intern at LCI Valeria Prencipe hails from Milan, Italy and is a student of the University in the Valle d’Aosta (Italy) and the Université de Savoie (France). She has a background in languages ​​and communication for business and tourism. Thanks to Alessandra Malvermi and Matteo Prencipe, owners of Sound PR (LCI’s Italian PR affiliate through the Public…
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