By Brianne Murphy Miller The reduction in working journalists is having a significant impact on the life of PR professionals. According to the latest data from the Bureau of Labor Statistics, the number of working journalists has decreased by more than 20% since 2018, with many newsrooms experiencing significant layoffs. In 2023, major media outlets such as the New…
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By Brianne Murphy Miller Get a bunch of agency-side communicators in a room together and the conversation invariably shifts to client work. We’re known as a group that likes to talk (communicators, natch) and luckily it’s a congenial business. We have a tendency to share what worked and what didn’t with colleagues and competitors alike. What’s the second most-discussed subject?…
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Landis Communications has been the San Francisco member of the Public Relations Global Network since 2006. PRGN has 53 global firms in virtually every major world market giving our clients boots-on-the-ground and regional expertise wherever needed. In the United States, there are 20 firms, each representing a different media market and we work collaboratively with all of them. And Landis…
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Prepare for your Search Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place. This includes clarifying and listing your business and strategic communications goals, determining your monthly budget, and having a clear view on major…
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Client Spotlight: Save the Redwoods League celebrates its centennial By Ashley Boarman, Account Supervisor Save the Redwoods League is a nonprofit whose mission is to protect and restore redwood forests and connect people to their peace and beauty so these wonders of the natural world flourish. Established in 1918, the League is celebrating its centennial this year! In the last 100 years,…
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By Wendy Artman, Senior Director of Communications, from our PRGN affiliate GroundFloor Media in Denver, Colorado. I was on a road trip with my family recently and we had some time to kill. We decided to take turns telling stories and after we each had a run at it, we shared our favorite. My nine-year-old’s account…
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Hi, I’m Samantha Cuerington, LCI’s newest intern. I graduated from Saint Mary’s College of California in May, and soon after walking across the stage, I was given the opportunity to join the LCI team. A few months ago, one of LCI’s former team members wrote about the creation of the Facebook Graph Search and how it can help PR professionals….
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By David Landis LCI President and President of Public Relations Global Network It’s pretty much a given in the public relations industry these days. If you’re just starting out in your career, there’s a bit of a Catch-22. You need experience to get a PR job, but how do you get that experience without a job?…
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By: Matt Stone, a digital marketing and Web management blogger, from our PRGN affiliate, GroundFloor Media in Denver, Colorado. What is the real value of social media engagement? Social media pioneers continue to develop effective new strategies for social media platforms that improve the way organizations communicate,transfer and manage relationships. There are a couple of…
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Hi, this is Eric Steckel, LCI’s new Digital/Video Media Strategist. After running, my own business, Bars+Tone, for 11 years, I’ve just joined the LCI staff to help clients realize how best to use digital and video strategies to generate content, drive traffic and build buzz. Here are 5 easy-to-implement strategies that can help you build your brand. If digital media…
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