By Jimin Lee, Landis Communications Psychographics are being explored and implemented in today’s marketing world, and Google+ is testing it out with a new redesign. Contrary to previous understanding of segmentation via demographics, Google+ has decided to group user interests through Collections and Communities, which allows people to join groups depending on their areas of interest. I’m intrigued by the…
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Food for Thought: Google+ and Psychographics
December 7th, 2015