Green Claims Directive: Re-Establishing Trust In Sustainability Communication

This week, we’re sharing insights from our Public Relations Global Network Partner, Martin Lucander, Aspekta AB, on the EU’s new Green Claims Directive. This legislation is designed to tackle corporate greenwashing by implementing strict regulations on sustainability claims in order to restore consumer confidence and promote fair competition. For the original blog, please visit here. With the passing of the Green Claims Directive,…
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PRGN Hong Kong Meeting 2024: Why meeting in person is still important

By Brianne Miller Here at Landis, we’re lucky enough to be part of Public Relations Global Network. This is an association of 50+ agencies around the world that are all independently owned and operated – and experts in their region. That means that I can call my colleague Judy Kuramata at Integrate Communications in Tokyo to ask if she has…
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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. For the original blog post, please visit here. Business Environment in Denmark Denmark has…
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Helsinki, Finland – Growth Path Ahead

Finland is consistently ranked as the happiest country in the world, and trust is an essential aspect of Finnish society, making it a safe and stable environment for investment. According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat, writes about the business environment in…
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The Key To An Outstanding Sustainability Report

As we commemorate Earth Day this week, we’re excited to share a thoughtful piece from our Public Relations Global Network partner, Ariane Hofstetter, cometis AG. Companies use sustainability reporting as a tool to communicate their efforts transparently and comprehensively to stakeholders. Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. This…
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ESG Sustainability Awards Offer Important Guidance For Companies And Stakeholders

Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies against 4,000 criteria in their published sustainability reports….
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5 Benefits of Media Relations

By the Landis Team Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. The team at Landis is well-versed in understanding the benefits of a well-placed piece of content, but sometimes clients need a little more of an explanation on how this one tactic can move the needle on overall…
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What is Critical Thinking and Why It’s A Must for PR Pros

By David Landis, Founder (retired), Landis Communications Inc. (LCI), San Francisco Many of us, in any business, but perhaps especially in PR, fall into the day-to-day trap of working hard but operating on auto. We follow directions and get the work done. But do we provide true value to our company and our clients through critical thinking? In this age of the…
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The Intersection Of Public Relations And Public Policy: A Strategic Approach

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. For the original blog, please visit here.   At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand…
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Unlocking Revenue Potential With The Power Of PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the original blog, please visit here. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative….
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