How to Gain Coverage in the Absence of Breaking News

By Shayna Chapel of The Castle Group, our Public Relations Global Network (PRGN) partner in Boston, Massachusetts The media moves at lightning speed, especially in today’s environment when a story breaks every half hour. This means it’s challenging at times to reach out to media with stories that won’t make the front page. But what happens when you don’t have…
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Client Spotlight: Lucile Packard Children’s Hospital Stanford

By Greg Bortkiewicz, Senior Account Executive & Digital Specialist  Lucile Packard Children’s Hospital Stanford is one of the most renowned children’s hospitals in the country. We’ve had the pleasure of working with Packard Children’s for the past 18 months, and things are really heating up as we get closer to the opening of its new building. Slated to open in December, the…
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