By Leeza Hoyt, president of The Hoyt Organization, our Public Relations Global Network (PRGN) partner based in Los Angeles We’ve all seen it on the news. The spokesperson heads to the microphone, reads a statement, then begins taking questions. Then, we notice something. He or she makes a mistake. Whether your spokesperson starts speaking off-topic, becomes a “deer in…
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By Shayna Chapel of The Castle Group, our Public Relations Global Network (PRGN) partner in Boston, Massachusetts The media moves at lightning speed, especially in today’s environment when a story breaks every half hour. This means it’s challenging at times to reach out to media with stories that won’t make the front page. But what happens when you don’t have…
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By Greg Bortkiewicz, Senior Account Executive & Digital Specialist Lucile Packard Children’s Hospital Stanford is one of the most renowned children’s hospitals in the country. We’ve had the pleasure of working with Packard Children’s for the past 18 months, and things are really heating up as we get closer to the opening of its new building. Slated to open in December, the…
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Introduction by LCI President David Landis: One of my biggest pet peeves in the PR industry (and I’m sure a pet peeve for journalists) is to head to a business’ online press room, only to discover that the contact information isn’t a real person, phone number or email, just [email protected]_________. This practice is rampant in Silicon Valley. CEOs, Marketing and PR professionals…
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