Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. This has created both an opportunity and a…
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AP Style in Public Relations: Top Five Tips for Press Releases

By Diana G. Haven Our team collectively cheered the recent release of the 56th Edition of the Associated Press Stylebook, a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. New editions are released every other year, and the 56th has almost 300 new and revised entries since the last update in…
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How to Write a Competitive Media Analysis

In life, it’s usually not a great idea to compare yourself to others…but in communications? Invaluable… A competitive media analysis helps your agency’s team and your clients understand, compare and leverage competitors’ messaging and communications tactics. It is valuable input for drafting your clients’ key messages and developing an effective public relations plan. The analysis may also help you develop…
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15 Steps To Successful Press Release Writing

By David Landis and Andie Davis, LCI Ah, yes, the press release. A public relations professional’s bread and butter. Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Probably more than we would like to admit. In public relations, our number one goal is to earn coverage…
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