Getting Employees Ready to Work at the Office Again

By Sean Dowdall, CMO Even as America and many places in the world are rapidly moving to work at home for many industries, now is the time for you to plan when your employees will return to your office. As we have seen in news stories and external communications over the last several weeks, many businesses appeared to be proactively…
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The Tail Wagging The Dog – A Twitter Tale

By Leigh Anne Varney I’m sure you’re familiar with the American idiom “the tail wagging the dog,” which actually hails as far back as the 1870s. Well, this is a tale of a tail-wagging dog who taught me Twitter. Even with three decades of PR and seven years as a journalist under my belt before crossing over to “The Dark…
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What is Public Relations?

What is Public Relations? By David Landis, LCI President Even though I’ve worked in this field for more than 30 years, family members and friends still ask me, “What IS public relations?” And with good reason. It’s not an easy industry to define. Webster’s says: “public relations is the business of inducing the public to have understanding for and goodwill…
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When Should PR be Brought into the Mix?

By Anne Buchanan, president at Buchanan Public Relations LLC In the last ten days, we have received two phone calls from prospective clients seeking PR support for upcoming initiatives. In both cases, they were calling us months – possibly even a year – too late. The first call came from the U.K. A significant dignitary planned to visit the U.S.,…
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Meet the Media: Martin Snapp

Martin is a columnist for the Bay Area News Group who enjoys writing about “ordinary” people doing extraordinary things. Check out his column, “Snapp Shots.” What’s your top story for today? A profile of the first Sikh mayor of Hoboken, New Jersey, who also happens to be a hip-hop aficionado. Tell us about your dream assignment. Interviewing Barack Obama, of course…
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Meet the Media: Carole Terwilliger Meyers

Carole is a freelance travel writer and frequent blogger based in Berkeley, California. What’s your top story for today? I have been hard at work writing about unexpected places to visit in San Antonio, Texas. I visited San Antonio a few weeks ago to research, which was particularly fun because my daughter now lives there with her husband and my…
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Client Relationships: Keeping it Fresh

By Danielle Dickinson of The Castle Group, our Public Relations Global Network (PRGN) partner in Boston. Make new friends but keep the old. One is silver, the other is gold. This adage from my Girl Scout years has proven to be valuable advice in both my personal life and career as a corporate event producer. Here at Castle, we are…
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Treating “Fake News” Like a Public Health Crisis

By Anne Green, president and CEO of CooperKatz, our Public Relations Global Network (PRGN) partner agency in New York. We have all heard – and likely used – the term “fake news” ad nauseam now. Yet, how often do we stop to consider the implications? John McCain wrote a powerful op-ed for the Washington Post in January of this year…
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Meet the Media: Elena Bragg

Our ‘Meet the Media’ series continues with Elena Bragg, art director at HAWAI’I Magazine, the state’s only national/international magazine. What’s your top story for today? Our top story for today is about the USS Arizona Memorial closing indefinitely due to structural issues. The memorial is such a popular travel destination for Oahu visitors so it’s pretty big news. Tell us…
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Meet the Media: Sean Hillen

Joining us for our latest installment of “Meet the Media’ is journalist, author and creative writing coach Sean Hillen. What’s your top story for today? The pending arrival of international participants for the first-ever ‘Black Sea Creative Writing Retreat’ in the tranquil Romanian village of Doi Mai. An offshoot of the well-established ‘Ireland Writing Retreat’ in Donegal, northwest Ireland, this…
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