By Brianne Murphy Miller Having the endorsement of someone who uses a product or service can greatly impact an organization’s ability to attract new clients. Many luxury brands hire celebrities, actors, and athletes to be influencers of target audiences in their marketing campaigns and the famous charge famously for their opinions. But what about smaller brands in local markets who…
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Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. This has created both an opportunity and a…
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By Brianne Murphy Miller The best marketing programs go beyond educating the public on who you are and what you do; they resonate with the public, bringing out an emotional response that lasts. The healthcare industry is inherently emotional, as powerful situations and life-changing moments happen every day. Combining the rational side of healthcare with emotional marketing allows you to…
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By Sean Dowdall Threads Needs to Grow Up Fast – A Roadmap Threads has achieved an astonishingly successful launch by reaching 100+ million users in just five days. The platform is a newborn baby that doesn’t have the luxury of taking months or years to develop. It needs to run fast to keep its vast community engaged and growing. It…
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Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. The slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too. While I am encouraged that many people are adapting and…
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By Liza Batallones Generative AI is advancing at an incredible pace. Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. I love it. It keeps track of my grocery list and enables me to play my 90s R&B playlist with a simple voice prompt. Today, generative AI and ChatGPT are doing the same…
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By Makenzi Jordan Rodriguez Gone are the days of 100% in-person meetings, as most of us now work from home or in a hybrid work environment. Just like with in-person business meetings, meeting etiquette extends to Zoom, with a few new considerations. Here are some tips for being polite in a video meeting: 1. Join on time. Punctuality is important!…
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By Makenzi Jordan Rodriguez I’m sure we can all conjure up a memory of a specific workplace interaction defined by impolite or unpleasant behavior. Our first instinct might be to get defensive or snap back, but it’s better to take a moment and consider next steps. Most often, these experiences affect workplace relationships longer than the immediate period. Here are…
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By Brianne Murphy Miller The reduction in working journalists is having a significant impact on the life of PR professionals. According to the latest data from the Bureau of Labor Statistics, the number of working journalists has decreased by more than 20% since 2018, with many newsrooms experiencing significant layoffs. In 2023, major media outlets such as the New…
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By Brianne Murphy Miller Get a bunch of agency-side communicators in a room together and the conversation invariably shifts to client work. We’re known as a group that likes to talk (communicators, natch) and luckily it’s a congenial business. We have a tendency to share what worked and what didn’t with colleagues and competitors alike. What’s the second most-discussed subject?…
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