The 5 Qualities of Successful PR Pros

by LCI’s Senior Counselor Brianne Miller (Video) (1/11/21) What are the top 5 qualities that make for a successful PR pro? Watch as LCI’s Brianne Miller explains. What qualities do you think make for a responsible communications professional? Comment below or email Brianne at: [email protected]  Related Articles: Traits of A Solid PR Professional (PR Week, 1/25/13) The Ten Characteristics of…
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Is There A Future For Media Relations?

by David Landis, LCI President It’s the new year: a time for high hopes, refreshed energies and renewed perspectives. So, as good PR professionals, we’re always looking for the best ways to communicate our clients’ stories. With social media, digital marketing and new platforms arriving daily, where should public relations experts turn? Predictably, we usually come back to the age-old…
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Six Tips: How SEO Can Power Your New Business Strategy

By David Landis, President and CEO I’m often asked, “How do you generate new business leads?” There’s no silver bullet to answer that question, but if I had to pick one strategy it would be: the power of Search Engine Optimization (SEO). LCI just celebrated its 30-year anniversary in October. For probably the past 15 years, at least 50% (yup,…
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LCI Turns 30 / Favorite Campaigns: AIDS Lifeline and match.com

(LCI is celebrating its 30th anniversary (#LCI30) with a look back at some of the firm’s most memorable campaigns as chosen by the staff. This week’s spotlight is on the AIDS Lifeline and match.com campaigns.) The Landis Communications Inc. (LCI) team, with our two PRSA SF Foggies Awards (Best Campaign and Best Agency) in 2019. By David Landis, President and…
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LCI turns 30 next month and we’re ready to celebrate – and give back

By David Cumpston, Senior Director If ever there was a time to celebrate good news, it’s now. LCI turns 30 in October and to mark this special achievement, we’re excited to announce a series of special surprises to many of those who’ve helped us get here. Every day throughout October, LCI will honor 30 (+1 for good measure) nonprofits nominated…
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Meet the Media: Kalea Hall, Auto Writer at The Detroit News

This week’s “Meet the Media” submission comes courtesy of Bianchi Public Relations, our Public Relations Global Network partner in Detroit.  Please click here for the original post or you can continue reading below. Kalea Hall is an auto writer for The Detroit News who specifically covers General Motors Co. She also follows industry issues, the United Auto Workers and other…
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Meet the Media: Joel Drucker

By Robin Carr, Senior Counselor  A common career path in communications is to go from journalism into public relations. Joel Drucker went in the other direction. From age 23 to 33, he worked in the PR agency world managing accounts for such international firms as Edelman and Burson-Marsteller. But keen most of all to be a writer, Joel in 1993…
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Crisis Communications Checklist – Are You Ready?

(Thanks to our Detroit PR partner, Bianchi Public Relations) By David Landis, President The most dangerous crisis is the one for which your organization is unprepared. Crises happen all the time. COVID-19 is one of the most far-reaching crises in recent history and has affected thousands of businesses. Since it has struck, the pandemic has presented many challenges – and…
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Meet the Media: Tanya Gazdik, Automotive Editor with MediaPost

Are you ready to vroom? Our PRGN agency partner in Detroit, Bianchi Public Relations, recently caught up with Tanya Gazdik, MediaPost automotive editor and senior reporter. Among her other beats, Tanya also covers financial services, travel, pet brands and sports — in addition to writing about marketing and advertising by major companies.  Please click here to see the original post…
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Q&A with Henry Schulman, Giants Beat Reporter for the San Francisco Chronicle

By Leigh Anne Varney, Senior Account Supervisor I recently caught up with my friend, Henry Schulman, for his take on work and life during the pandemic. From his ever-evolving daily routine to his social media stardom, Henry’s love for journalism and sports is an inspiration to me and his fans. This is his 33rd season as a baseball writer: he…
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