Tips for Promoting Your Special Event

By Robin Carr, LCI You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. After a year and a half of (mostly) virtual events, many places around the world are offering in-person events, from concerts to lectures to wine fests and sports. Even CES is joining…
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What is Public Relations?

By Andie Davis, LCI Ever wonder what the difference between PR and advertising is? The history of PR? The day-to-day of a PR professional? How about PR best practices? LCI’s Andie Davis explains all in less than five minutes. Check out the video below: Video Transcription Hi everyone, Andie Davis here from LCI. Today I’m going to take you through…
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It’s Hard To Say Goodbye

Featured image: David Landis with his beloved mai tai: retirement promises more culinary and cocktail excursions for The Gay Gourmet! Photo by: Aaron Blank By LCI Founder David Landis “It’s hard to say goodbye.” Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. (LCI). Yup, as of…
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5 Outcomes to Expect From Your PR Campaign

By Brianne Miller, LCI You’ve taken the plunge and designed a PR campaign that you hope will advance your goals. You’ve written plans, the team is in place and stakeholders are on board. That’s a lot of work for…? That’s right. Begin with the end in mind! Here are five outcomes you should expect from any well-designed and implemented PR…
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The 5 Qualities of Successful PR Pros

by LCI’s Senior Counselor Brianne Miller (Video) (1/11/21) What are the top 5 qualities that make for a successful PR pro? Watch as LCI’s Brianne Miller explains. What qualities do you think make for a responsible communications professional? Comment below or email Brianne at: [email protected]  Related Articles: Traits of A Solid PR Professional (PR Week, 1/25/13) The Ten Characteristics of…
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Is There A Future For Media Relations?

by David Landis, LCI President It’s the new year: a time for high hopes, refreshed energies and renewed perspectives. So, as good PR professionals, we’re always looking for the best ways to communicate our clients’ stories. With social media, digital marketing and new platforms arriving daily, where should public relations experts turn? Predictably, we usually come back to the age-old…
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Six Tips: How SEO Can Power Your New Business Strategy

By David Landis, President and CEO I’m often asked, “How do you generate new business leads?” There’s no silver bullet to answer that question, but if I had to pick one strategy it would be: the power of Search Engine Optimization (SEO). LCI just celebrated its 30-year anniversary in October. For probably the past 15 years, at least 50% (yup,…
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LCI Turns 30 / Favorite Campaigns: AIDS Lifeline and match.com

(LCI is celebrating its 30th anniversary (#LCI30) with a look back at some of the firm’s most memorable campaigns as chosen by the staff. This week’s spotlight is on the AIDS Lifeline and match.com campaigns.) The Landis Communications Inc. (LCI) team, with our two PRSA SF Foggies Awards (Best Campaign and Best Agency) in 2019. By David Landis, President and…
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LCI turns 30 next month and we’re ready to celebrate – and give back

By David Cumpston, Senior Director If ever there was a time to celebrate good news, it’s now. LCI turns 30 in October and to mark this special achievement, we’re excited to announce a series of special surprises to many of those who’ve helped us get here. Every day throughout October, LCI will honor 30 (+1 for good measure) nonprofits nominated…
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Meet the Media: Kalea Hall, Auto Writer at The Detroit News

This week’s “Meet the Media” submission comes courtesy of Bianchi Public Relations, our Public Relations Global Network partner in Detroit.  Please click here for the original post or you can continue reading below. Kalea Hall is an auto writer for The Detroit News who specifically covers General Motors Co. She also follows industry issues, the United Auto Workers and other…
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