Top Trade Websites for PR Professionals in 2024

The PR industry moves at lightning speed and it’s important to keep up on trends, tactics and best practices to provide the best client service. Here’s a look at a few go-to sites for those working in Public Relations: O’Dwyer’s is the grande dame of PR trade sites. Started as a newsletter in 1968, it’s grown to include news of agency…
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15 Steps To Successful Press Release Writing

By David Landis and Andie Davis, LCI Ah, yes, the press release. A public relations professional’s bread and butter. Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Probably more than we would like to admit. In public relations, our number one goal is to earn coverage…
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