By Staff Companies are understandably concerned about changing economic conditions and are looking for ways to prepare for a potential economic storm. During early signs of an economic downturn, some companies are too quick to hit the panic button and begin making budget cuts, layoffs, and reductions wherever possible. While cutting back in some areas might be necessary during a…
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By Andy Lowe Successful crisis communications strategizing occurs before an incident. But, in the heat of the moment, it can be difficult to prioritize and act accordingly. My boss at the college radio station believed in Murphy’s Law: If anything can go wrong, it will. While I don’t share that same sense of optimism, it instilled in me that it’s…
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By David Landis, President, LCI Having been in the public relations business for more than two decades, I’m often asked by business people how to find the right PR firm for their needs. Finding the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a few frogs to find your soul mate. To bypass…
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