By Polly Winograd Ikonen and Andy Lowe If you wish to make an apple pie from scratch, you must first invent the universe – Carl Sagan Carl Sagan, the renowned cosmologist and science evangelist, used the above quote to illustrate the order of existence – but it can also easily be applied to public relations. As a strategic communications agency,…
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PR Best Practices: Strategies Before Tactics
August 22nd, 2022