Saving time and budget with experience

By Brianne Murphy Miller Get a bunch of agency-side communicators in a room together and the conversation invariably shifts to client work. We’re known as a group that likes to talk (communicators, natch) and luckily it’s a congenial business. We have a tendency to share what worked and what didn’t with colleagues and competitors alike.   What’s the second most-discussed subject?…
Read More

What is Thought Leadership?

By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. What is a thought leader? Thought leaders are subject-matter experts who have built a loyal following by sharing knowledge and skills in specific areas. Thought leaders provide timely, relevant content…
Read More

What does it mean to run a values-aligned company? 

By Sean Dowdall  LANDIS has served more than 200 clients for the past 33 years. Based on that extensive experience, we have learned the best opportunity for achieving great success is when we do work that is values-aligned with our company, staff, community and clientele. Doing values-aligned work is what we believe in as an agency.  To LANDIS, “values-aligned” means…
Read More

What is the Public Relations Global Network?

Landis Communications has been the San Francisco member of the Public Relations Global Network since 2006. PRGN has 53 global firms in virtually every major world market giving our clients boots-on-the-ground and regional expertise wherever needed. In the United States, there are 20 firms, each representing a different media market and we work collaboratively with all of them. And Landis…
Read More

What to Look for When Choosing a PR Agency 

Prepare for your Search  Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place. This includes clarifying and listing your business and strategic communications goals, determining your monthly budget, and having a clear view on major…
Read More

Supporting your client partnerships with PR

By Polly Winograd Ikonen “It takes a village.” “Two are better than one.” “If you want to go fast, go alone. If you want to go far, go together.” There are many proverbs from many cultures reminding us that we can often accomplish much more together than alone. This wisdom absolutely applies to P.R. as well. We have seen this…
Read More

LCI Turns 30 / Favorite Campaigns: AIDS Lifeline and match.com

(LCI is celebrating its 30th anniversary (#LCI30) with a look back at some of the firm’s most memorable campaigns as chosen by the staff. This week’s spotlight is on the AIDS Lifeline and match.com campaigns.) The Landis Communications Inc. (LCI) team, with our two PRSA SF Foggies Awards (Best Campaign and Best Agency) in 2019. By David Landis, President and…
Read More

In PR, does experience beat the hourly rate?

By Bianchi PR, our Public Relations Global Network (PRGN) partner in Detroit It’s no secret that companies are looking to get maximum value from their PR firms. In that quest for value, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I was a corporate…
Read More

LCI Blog: Digital PR – Tips for YouTube Optimization

  By Eric L. Steckel, LCI’s Digital Media Strategist As the second largest search engine on the web, YouTube is now the 800 pound gorilla in the online video world. If you’re creating video content, you need to have it on YouTube. However, just posting videos is nowhere near enough. It’s important to ensure that your video content is part…
Read More

LCI Blog: Tips to Improve Your PR Storytelling

            By Wendy Artman, Senior Director of Communications, from our PRGN affiliate GroundFloor Media in Denver, Colorado. I was on a road trip with my family recently and we had some time to kill. We decided to take turns telling stories and after we each had a run at it, we shared our favorite. My nine-year-old’s account…
Read More